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MARKET CASE STUDY: GLOBAL DATA COLLECTION

Determining the key factors in choosing a merchant acquirer with online surveys

How were online research surveys used to understand the key factors in choosing a merchant acquirer in five different markets?

Online survey on choosing a merchant acquirer

Project background:

Electronic payment cash flow constantly increases. For most available products and services on the market, people can use credit or virtual cards, mobile pay, bank transfer, etc. Due to the Covid-19 lockdown, the merchant acquiring industry grew over double in volume in 2021.

One of TGM’s Clients, willing to enter the market, initiated a merchant acquirer and payment service providers (PSPs) competitors’ study. The online survey aimed to understand key factors for choosing a merchant acquirer or PSPs and the current pricing arrangements in five different markets (the United States, Germany, Italy, the Netherlands and the United Kingdom).

Challenge:

Multinational projects involve multiple team members who cooperatively work for the future outcome. It is crucial to understand the specificity of different markets for the most accurate study design. In addition, running a project in multiple geographies requires superior project management skills, especially reaching specific and niche audiences, such as B2B merchants. Nonetheless, TGM Research delivered data with flying colors.

Methodology:

  • Sample: N=100
  • Targeted audience: small ($500,000 - $1 million in annual sales), medium (annual sales of $1 million to $10 million), and big merchants (annual sales of $10 million or more)
  • Market studied: the United States, Germany, Italy, the Netherlands, the United Kingdom 
TGM case study map - Merchant Acquirer study

Outcome:

Due to the fast data collecting and processing, TGM Research was able to successfully cover the full-service project within 8-9 days. TGM experts were able to advise on marketability and entry strategy for the company’s future growth.
As the leading online data collection agency, TGM Research has conducted multiple market research projects, pioneering online research in the Americas and Europe. To learn more about our recent projects and our expertise, please contact us.

We hope you have found this short guide useful

If you have any further questions about how best to set up an online research study in your desired region, please don’t hesitate to get in touch with us.
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