TGM TRENDS PULSE
TGM Consumer Sentiment Survey in the US 2024
TGM Consumer Sentiment Survey in the US 2024
TGM Consumer Sentiment Survey in the US 2024
Primary Concerns of Consumers Today: Navigating the Winds of Change
Rising Prices (24%): With inflationary pressures still looming, consumers are keenly observing the cost of living and its impact on their budgets.
Health and Wellbeing (18%): Health and wellness have outpaced environmental and climate change concerns, reflecting a heightened focus on personal well-being.
Financial Security (15%): Ensuring financial stability remains a top priority amid economic uncertainties.
Consumer Response: Adapting Strategies for the Future
As the global landscape undergoes dynamic shifts in socio-economic paradigms this year, the ripple effect on consumer behavior within the United States is poised to persist. Our report highlights:
Reducing Future Purchases (47%): Nearly half of respondents plan to curtail their future purchases, especially for Basic Necessities & Groceries category.
Exploring Private-Label Brands (43%): A significant chunk of respondents plans to experiment with private-label brands for groceries and essentials, indicating a departure from brand loyalty and a shift towards value-based decision-making.
Embracing "Buy Now, Pay Later" (24%): A quarter of consumers plan to leverage "buy now, pay later" services, showcasing a shift towards more adaptable payment options.
Taking Loans (21% aged 18-24): Noteworthy among the younger demographic, 21% of individuals aged 18-24 are considering taking a loan in the next 3 months. This group's willingness to leverage credit suggests a level of financial confidence and adaptability that aligns with their forward-thinking mindset.
Methodology
- Market studied: The US
- Sample: N=1,166
- Targeted Audience: General Population