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TGM Consumer Sentiment Survey in the US 2024

Understanding the pulse of consumer sentiment is now key to deciphering the evolving marketplace. Ready to confidently tap into the minds of American consumers?

TGM Consumer Sentiment Survey in the US 2024

In the wake of global transformations, consumers are redefining their priorities. The ongoing global conflicts, geopolitical realignments, and the rapid pace of technological advancements have collectively given rise to an altered landscape. This seismic shift has not only reshaped consumer awareness but has also become the driving force behind unprecedented changes in behavior. Our independent survey dives into the heart of these changes, exploring how socio-economic shifts to geopolitical events are influencing the mindset and actions of consumers across the United States.

TGM Consumer Sentiment Survey in the US 2024

The report is essential for understanding American consumer sentiments and behaviors amid economic uncertainties and global conflicts. You can download free report here.

Primary Concerns of Consumers Today: Navigating the Winds of Change

In a society grappling with economic challenges, lifestyle adjustments become an undeniable reality. A noteworthy 49% of survey respondents acknowledge making recent modifications to their lifestyles within the past three months. Within this context, three paramount concerns have surfaced as potential drivers behind their behavioral shifts:

Rising Prices (24%): With inflationary pressures still looming, consumers are keenly observing the cost of living and its impact on their budgets.

Health and Wellbeing (18%): Health and wellness have outpaced environmental and climate change concerns, reflecting a heightened focus on personal well-being.

Financial Security (15%): Ensuring financial stability remains a top priority amid economic uncertainties.

Primary Concerns of Consumers Today: Navigating the Winds of Change

Consumer Response: Adapting Strategies for the Future

Consumer Response: Adapting Strategies for the Future

As the global landscape undergoes dynamic shifts in socio-economic paradigms this year, the ripple effect on consumer behavior within the United States is poised to persist. Our report highlights:

Reducing Future Purchases (47%): Nearly half of respondents plan to curtail their future purchases, especially for Basic Necessities & Groceries category.

Exploring Private-Label Brands (43%): A significant chunk of respondents plans to experiment with private-label brands for groceries and essentials, indicating a departure from brand loyalty and a shift towards value-based decision-making.

Embracing "Buy Now, Pay Later" (24%): A quarter of consumers plan to leverage "buy now, pay later" services, showcasing a shift towards more adaptable payment options.

Taking Loans (21% aged 18-24): Noteworthy among the younger demographic, 21% of individuals aged 18-24 are considering taking a loan in the next 3 months. This group's willingness to leverage credit suggests a level of financial confidence and adaptability that aligns with their forward-thinking mindset.


  • Market studied: The US
  • Sample: N=1,166
  • Targeted Audience: General Population
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