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Christmas Insights 2023 | Italy Report

The Christmas spirit shines across Italy every December, woven into beloved traditions rooted in Catholic heritage. Our latest report explores how Italian consumers and shoppers are gearing up for this year's festive season.

Christmas Insights 2023 | Italy Report

Want to know what is topping the year's shopping lists of Italian consumers this upcoming Christmas?

Christmas holds immense significance worldwide as a time of joy, tradition, and unity. It brings different generations like Gen Z, millennials, families, and communities together, fostering a shared spirit of giving and holiday shopping. For businesses, it is an important time due to increased consumer spending and gifting. The holiday season is a key time for sales, discounts, and marketing campaigns, significantly influencing shopping trends and driving substantial revenue for retailers, both online and offline, despite prevailing challenges like inflation. Therefore, having access to data on consumer spending immensely helps organizations leverage all the opportunities presented by this season. To simplify this process for you, we bring to you TGM Research’s Christmas 2023 holiday report for Italy. Tailored with our proprietary data, this report serves as an invaluable tool for businesses aiming to optimize their strategies and harness the full potential of this festive season.

Italy Christmas Insights 2023

Italy celebrates Christmas as significantly, if not more, than many parts of the world. With its ties deeply rooted in Catholic traditions, Italy offers a traditional and enriching Christmas experience.

Cherishing Togetherness:

For most Italians, the holiday season revolves around spending precious time with family. Our report indicates that a 69% of individuals associate the anticipation of Christmas primarily with the joy of being with their loved ones and celebrating togetherness. Additionally, 18% of respondents perceive Christmas with a deeper religious significance. Younger generations see Christmas beyond its religious aspect, with increased emphasis on activities like shopping and gift-givings, showcasing a modern interpretation of the holiday's essence.

Balancing Budgets:

A significant 55% of respondents across various age groups express intentions to maintain their spending at the same level as the previous year, while 30% intend to scale back their expenditure compared to the previous year. In contrast, 15% of respondents still aim to increase expenditures compared to the previous year, embracing the generous spirit of the season.

Books as Ideal Gifts:

While it's undoubtedly a no-brainer that a significant number of Italians celebrating Christmas allocate a portion of their budget to clothing and apparel, our report on festive spending in Italy reveals intriguing insights into other preferences. Surprisingly, books have secured a prominent spot on the shopping lists of many Italians, emerging as a noteworthy trend. Whether for personal enjoyment or as thoughtful gifts, this trend reflects Italians’ appreciation for arts, culture, and literature.

FAQ

What does the Christmas 2023 report have to offer?
The Christmas 2023 report for Italy unveils in-depth insights into the trends shaping the festive season in the Italian market. It covers Italian shoppers' behaviors, preferences, and the impact of Christmas traditions on their choices. Additionally, the report explores spending patterns, shopping and gifting trends, and the cultural significance of Christmas in Italy, offering valuable information to businesses seeking to capitalize on the opportunities this festive period brings.
What data collection techniques were employed for this research?
Online surveys were the primary data collection techniques employed for this research.
What was the sample size and demographic criteria used in the research? Was priority given to any specific demographics?
The research involved surveying Italians of diverse age groups and regions, all of whom celebrated Christmas. The total sample size considered for this report consisted of 1024 participants. No specific priority was given to any particular demographic, except for individuals actively participating in Christmas celebrations.
Did the research consider historical trends or primarily focus on current Christmas trends?
The Christmas 2023 report solely focuses on current year Christmas trends in Italy, without considering or comparing historical information. However, if interested in historical data, insights from the Christmas Report 2021 and Christmas Report 2022 are available for reference regarding past shopper trends and patterns in multiple countries, including Italy.

Interested in Italy and its vibrant consumer population?

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A68 Circular Road #02-01, 049422, Singapore


A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates


3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam


ul. Długa 29/226, 00-238 Warszawa, Poland


Contact Us

  • This email address is being protected from spambots. You need JavaScript enabled to view it.
  • UAE +971 5 4421 4421
  • Vietnam +84 90 296 28 38
  • Poland +48 790 023 959

  • Singapore +971 5 4421 4421

TGM Research on Linkedin