TGM CONSUMER SENTIMENT SURVEY IN THE NETHERLANDS 2024
Netherlands: Older Generation Focused on Global Welfare, Younger Generation Faces Price Struggles
Netherlands: Older Generation Focused on Global Welfare, Younger Generation Faces Price Struggles
“As we analyse the findings of our latest survey, it becomes apparent that Italians in 2024 are primarily concerned with key issues, notably the impact of rising prices on their behaviour and anticipated changes in spending habits. This valuable insight offers businesses an opportunity to make informed decisions and strategically plan for the challenges and opportunities presented by the shifting landscape of consumer sentiment in the year ahead.” Greg Laski, CEO and Founder of TGM Research says.
Summarised below are key insights from TGM Consumer Sentiment Survey in the Netherlands 2024:
Global Conflicts and Rising Prices as Top Concerns Across Demographics
Following closely, the second major concern among all surveyed individuals in the Netherlands is the rise in prices, as chosen by 40% of respondents. While this concern is prevalent among all age groups, it resonates more significantly among the younger demographics, signaling the challenges faced by the next generation in navigating economic uncertainties.
Inflation Anxiety: 41% Altered Lifestyle, 49% Plan to Cut Spending
Notably, the impact of rising prices weighs more heavily on the younger demographic, compelling a greater number of individuals aged 18-29 to adapt their lifestyles and recalibrate their future spending plans. Conversely, seniors aged 60-75, having weathered numerous economic challenges throughout their lifetimes, appear to approach this issue with less immediacy.
Dutch Consumers Remain Optimistic In Apparel Purchases, But Accessories Sector Takes A Hit
However, not all sectors within the fashion industry are experiencing positive growth trajectories. Our survey reveals that jewellery and accessories are experiencing a reevaluation in consumer spending patterns, with 30% of respondents expressing an intention to scale back their expenditure in this category. Notably, 10% of respondents are planning significant reductions in spending on jewellery and accessories over the next three months. This suggests a deliberate reassessment of priorities and a focus on essential purchases.
Dutch Consumers Poised To Elevate F&B Spending Amid Rising Travel Intention
This surge in travel aspirations has contributed, in part, to the growth of related industries, particularly in Food and Beverage (F&B). The Dutch populace is showing a strong readiness to revitalize the F&B sector, with heightened spending intentions indicating a newfound appreciation for dining experiences. Specifically, our survey highlights that 33% of Dutch consumers are preparing to ramp up spending in restaurants, while 28% are poised to invest more in food takeout and delivery services. However, the response towards quick-service restaurants appears to be more subdued, with only 21% of respondents expressing a willingness to increase spending in this category.
TGM Research (TGM) is a technology-driven market research company that specializes in global online data collection and innovative survey technology. TGM provides agile insights for better decisions, using the most comprehensive Res-Tech to spearhead the use of digital for better market research. TGM is a remote-first company with a team of 60+ members, having a presence on five continents.
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