Skip to main content

TGM THE BIG GAME SURVEY IN THE US 2024

Sips and Bites: What is on American Game-Day Plate?

Explore the irresistible world of 'The Big Game' Day with our exploration of America's top culinary and beverage choices.

Sips and Bites: What is on American Game-Day Plate?

As the American Football Championship LVIII approaches, enthusiasts across the nation are gearing up for an exhilarating display of athleticism, camaraderie, and, of course, a feast of delectable indulgences. With 62% opting for the comfort of home and 18% choosing lively parties, according to TGM The Big Game Survey in the US 2024, the big question emerges: What snacks and drinks will accompany the game?

In this article, we will uncover the tasty trends that will define ‘The Big Game’ experience for millions of Americans.

‘The Big Game’ Bites: American Fans are Craving Chicken Wings

Topping the charts with an impressive 75% approval rate is none other than the undisputed crowd-pleaser: Chicken wings. These saucy delights have become the MVPs of game day, delivering a punch of flavor that keeps fans coming back for more.

Coming in strong at second place is the dynamic duo of Chips and Dip, winning the hearts of 72% of respondents. The crunch of chips paired with an array of flavorful dips makes for the ultimate game-time snack, bringing people together in a celebration of shared indulgence. And let's not forget the classic contender, Pizza, grabbing a solid 67% of the votes. A slice of pizza has become a symbol of communal enjoyment, offering a medley of flavors that captures the essence of game day camaraderie.

‘The Big Game’ Bites: American Fans are Craving Chicken Wings
But the excitement does not stop there – we have the lowdown on some interesting twists in preferences. Males are all about the bold and flavorful kick of Chicken wings, while females keep it classic with the ever-popular Chips and Dip combo. And when it comes to age, the 55-75 age group is sticking to the tried-and-true comfort of Chips and Dip, while the younger crowd is spicing things up with the bold flavors of Chicken wings.

Raise a Toast: Beer Dominates 'The Big Game' Sips

When it comes to quenching the thirst of American football fans during 'The Big Game' Day, one beverage takes the lead: beer. TGM The Big Game Survey in the US 2024 reveals that a whopping 75% of respondents chose this bubbly classic to accompany their game-day festivities. What's striking is the universal appeal of beer, cutting across age groups and genders, making it the undisputed champion of the drink lineup.

It is clear that beer has a strong male following, with a solid 81% choosing it as their beverage of choice. On the other side, 67% of females opt for this effervescent companion. The game-day party seems to find unity in the clink of beer glasses, creating an inclusive atmosphere for fans to come together and celebrate.

While beer steals the spotlight, there's room for variety on the beverage roster. Liquor and wine make their presence felt, with 42% and 27% of fans, respectively, choosing these alternatives.

Raise a Toast: Beer Dominates
The findings on culinary and beverage preferences of American football fans reveals that Chicken wings, Chips and Dip, and beer are overwhelmingly popular. It is not just the touchdowns that linger in our memories, it is the collective joy, laughter, and the shared experience of indulging in delectable bites and sips that make ‘The Big Game’ Day a truly memorable and unifying occasion for fans of all backgrounds.

Explore more about what American football fans are preparing – download the report at TGM The Big Game Survey in the US 2024.

Ready to make informed decisions?
Get the exclusive insights from TGM's The Big Game Survey 2024.

Reach global, think local

Looking for a high-quality online panel provider for your consumer, or business to business market research project in the US?