Consumer Profiles:
Understanding Age-Based Sentiments

Understanding consumer behavior is crucial for businesses to thrive. TGM Consumer Sentiment Survey in the US 2024 sheds light on how Americans of different ages perceive their top concerns, react to rising prices, and adjust their spending habits accordingly. This mini report provides clear insights into these age-specific perspectives, helping brands and businesses make informed decisions to better connect with their target audiences.

In general, 'Rising Price' emerges as the predominant concern across various age groups in the United States, yet with a notable deviation among young Americans aged 18-24, who prioritize Health and Well-being. According to insights gleaned from the TGM Consumer Sentiment Survey in the US 2024, when faced with the phenomenon of 'Rising Price', the overarching sentiment among respondents is one of apprehension regarding the escalating costs of everyday items. Furthermore, there exists a prevailing anticipation among these individuals of a further surge in prices over the subsequent 12 months.

Consequently, the survey indicates that a majority of Americans, irrespective of age demographics, intend to maintain consistent spending patterns across all categories, encompassing basic necessities and groceries, energy and utilities, housing costs (rent and mortgage), as well as transportation and fuel, over the forthcoming three months.