Insights in Germany | TGM Global
Travel Survey 2023

With the travel season approaching, unravel the various facets of travel with the help of TGM's extensive consumer research conducted across the global travel industry. Get in-depth insights into the Germany's travel Industry, uncovering travel preferences, behaviors, and emerging trends that shape the travel landscape of Germany.

Key Data Highlights

Germany's Travel Habits and Plans at a Glance

33%

Germans will likely travel oversease for leisure in the next 12 months.

45%

Germans choose cost and affordability as the most crucial factors when planning international trips.

make travel bookings through the internet or websites

68%

Germans prefer to make their travel bookings through the internet or websites.

FAQ About Travel Insights in Germany

What is the travel planning trend in Germany for 2023?

In Germany, 32.7% of survey participants expect to travel abroad in the upcoming year, primarily to Western Europe.

How do various generations in Germany prefer to explore new destinations?

Germans in the older age brackets, representing the majority at 79% (35-44) and 62% (55-64), drawing from their extensive experience, and younger individuals, specifically 18-24 (50%) and 25-34 (44%), bringing fresh perspectives, prefer utilizing travel agency websites and reviews. This highlights the significance of these online resources for both generations in making informed decisions and ensuring a smooth travel experience.

What are the primary considerations for travelers from Germany during their journeys?

Regarding travel preferences, German travelers place high importance on quality and comfort, with 59.6% of respondents stating these aspects as their top priorities during trips. Furthermore, they also highly value robust security measures (46.5competitive pricing structures (38.1%), emphasizing a balanced blend of experience, cost-effectiveness, and safety.

What are the favored activities and accommodation choices among the surveyed travelers?

Beach and leisure activities are favored by a majority of travelers in Germany (64.2%). When it comes to accommodation choices, there is a preference for modest and affordable options within the three to four stars range (34%). This emphasizes the significance of finding a balance between quality and price, catering to the preferences of travelers who seek enriching experiences while being mindful of their budget.