TGM TRENDS PULSE
TGM reveals 40% of Germans hold a 'pessimistic' view on the political and economic consequences of wars
TGM Consumer Sentiment Survey in Germany 2024
Global Welfare and Job Security: Different concerns across different generations
Despite sharing the same primary concern over rising prices, different generations harbor distinct concerns of their own. In Germany, individuals over the age of 24 are notably preoccupied with global conflicts, with a significant 20% for age group 25-34, 15% for age group 35-44, 19% for age group 45-54, 20% for age group 55-65, and 31% for age group 66-75, while younger adults aged 18-24 are primarily focused on job security, standing at 15%. The issues of war and unemployment resonate across all age groups and genders, underlining the pervasive anxieties stemming from recent economic uncertainties. As such, these concerns are unlikely to diminish until there is significant progress in addressing underlying economic instabilities and global conflicts.
Inflation Anxiety: 43% altered lifestyle, 55% plan to cut spending
Interestingly, the burden of escalating costs weighs most heavily on the middle age group, with individuals aged 45-54, feeling the economic strain acutely at 82%. In contrast, while not impervious to the issue, young adults aged 18-24 seem to regard it with less urgency at 72%.
Embracing ‘Buy Now, Pay Later’ service
Pessimism Casts a Shadow on the Future
Methodology
- Market studied: Germany
- Sample: N=944
- Targeted Audience: General Population