TGM sources its panellists from a wide variety of sources including affiliate networks, email opt-ins, marketing campaigns, loyalty programs, social networks, mobile apps and so on. This eliminates selection bias due to specific sources skewed to specific profiles and makes the selected panel a true representative sample of the population.

While TGM is flexible to client specifications, we always recommend not selecting respondents solely from panels. A combination of respondents from online panels and dynamic sampling usually works best. Dynamic sampling counterbalances the “professional survey taker effect”.  Those respondents are recruited ‘in the moment’, are generally not part of existing panels and have never answered any surveys before. Hence, they are fresh and tend to have unbiased and more honest answers.  

TGM employs a wide range of technology-enabled quality controls allowing for the collection of relevant data. These measures include advanced digital fingerprinting to ensure the lack of duplicate responses, trap questions to identify careless respondents, check for human vs. bot, and extensive geo-location control among others. TGM complies with all the ESOMAR regulations, including a double opt-in process for panelists, and its regulations for data collection.

TGM goes way beyond the general demographic profiling details so clients can get the most relevant sample. Hundreds of data points are collected and stored for each panellist, e.g. company revenue/industry, drinking preferences and frequency, health conditions, education, electronics ownership and travel history and preferences, to name a few.

In order to get meaningful responses to surveys, panel members must be interested and genuinely involved in research. TGM puts a lot of effort to motivate panel members by providing attractive incentives, a good interface, mobile-friendly questionnaires, and establish a diversity of tasks among other things. The responses are regularly monitored, and respondents who lose interest are dropped from the panels.

TGM complies with the ICC/ESOMAR standards for data security. All data and project materials provided by TGM panel members and clients are stored on secure servers. The server premises are secured from unauthorized access using firewalls, data encryption, IP based permissions, CCTV, and swipe entry access control among other security measures. Moreover, TGM encrypts file paths or video content to prevent and reduce the ease with which materials can be taken from a survey. TGM does not sell its data to anyone and is GDPR compliant as well. Panelists have an option to access their data and unsubscribe anytime.