Introduction to TGM Research Panel

While TGM is flexible to client specifications, we always recommend not selecting respondents solely from panels. A combination of respondents from online panels and dynamic sampling usually works best. Dynamic sampling counterbalances the “professional survey taker effect”.  Those respondents are recruited ‘in the moment’, are generally not part of existing panels and have never answered any surveys before. Hence, they are fresh and tend to have unbiased and more honest answers.  

TGM goes way beyond the general demographic profiling details so clients can get the most relevant sample. Hundreds of data points are collected and stored for each panellist, e.g. company revenue/industry, drinking preferences and frequency, health conditions, education, electronics ownership and travel history and preferences, to name a few.

TGM complies with the ICC/ESOMAR standards for data security. All data and project materials provided by TGM panel members and clients are stored on secure servers. The server premises are secured from unauthorized access using firewalls, data encryption, IP based permissions, CCTV, and swipe entry access control among other security measures. Moreover, TGM encrypts file paths or video content to prevent and reduce the ease with which materials can be taken from a survey. TGM does not sell its data to anyone and is GDPR compliant as well. Panelists have an option to access their data and unsubscribe anytime.