During 'The Big Game' day in America, beyond the exciting gameplay and halftime shows, it turns into a time for gatherings, shared moments, and relaxation. It's not just about sports, it becomes an opportunity to create lasting memories with friends and family, fostering social connections. Whether it's cheering in a living room, enjoying camaraderie at a party, or embracing the laid-back atmosphere in a bar or restaurant, Americans find various ways to experience the collective joy of 'The Big Game' day.
TGM's findings reveal diverse preferences in how Americans enjoy ‘The Big Game’. A significant 62% prefer the comfort of home, creating an intimate setting. Additionally, 18% choose the vibrant atmosphere of parties to enhance their viewing experience, while 11% opt for the social setting of bars or restaurants to immerse themselves in the communal energy of the event.