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TGM Global
Travel Survey 2023

TGM travelers behavior report in Italy
With the travel season approaching, unravel the various facets of travel with the help of TGM's extensive consumer research conducted across the global travel industry. Get in-depth insights into the Italy's travel Industry, uncovering travel preferences, behaviors, and emerging trends that shape the travel landscape of Italy.
TGM travelers behavior report in Italy
Key Data Highlights

Italy's Travel Habits and Plans at a Glance

travel overseas for leisure

Italians will likely travel oversease for leisure in the next 12 months.

cost & affordability are the most crucial factors in planning international trips

Italians choose cost and affordability as the most crucial factors when planning international trips.

make travel bookings through the internet or websites

Italians prefer to make their travel bookings through the internet or websites.

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TGM Global Travel Survey 2023 in Italy

The report is an essential tool for anyone aiming to understand Italy's tourist behaviors and gain insights into the travel and leisure industry. You can download the report free.

FAQ About Travel Insights in Italy

What is the travel planning trend in Italy for 2023?

In Italy, 69% of survey participants anticipate traveling abroad within the next year, mostly to Western Europe.

How do various generations in Italy prefer to explore new destinations?

In Italy, older individuals aged 45-54 (50%) and 55-64 (52%) usually rely on established sources of information such as Tripadvisor to plan their travels. Conversely, younger generations like Gen Z and Millennials, representing the majority at 53% (18-24) and 49% (25-34), prefer social media platforms, notably Instagram, to choose their travel destinations.

What are the primary considerations for travelers from Italy during their journeys?

Regarding travel preferences, Italian travelers place high importance on robust security measures, with 56.5% of respondents stating these aspects as their top priorities during trips. Furthermore, they also highly value competitive pricing structures (53.3quality and comfort (48%), emphasizing a balanced blend of experience, cost-effectiveness, and safety.

What are the favored activities and accommodation choices among the surveyed travelers?

Beach and leisure activities are favored by a majority of travelers in Italy (48.7%). When it comes to accommodation choices, there is a preference for modest and affordable options within the three to four stars range (44.4%). This emphasizes the significance of finding a balance between quality and price, catering to the preferences of travelers who seek enriching experiences while being mindful of their budget.
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