TGM Valentine's Day Insights

Mostly in stores, some online (32%): The majority of French romantics are inclined to seek their Valentine’s Day gifts mostly in stores, some online. For many, the allure of shopping in stores lies in the opportunity for an immersive, sensory experience when selecting romantic gifts for their loved ones. This tactile engagement has the power to evoke emotions and sentiments that add to the sentimental value of the chosen gift, enriching the romantic gesture.

Equally in stores and online (29%): Conversely, the majority of British romantics appreciate both in-store and online shopping options for Valentine’s Day due to the convenience and flexibility they offer. While shopping physical stores allows individuals to engage in a tactile and immersive experience, offering the opportunity to see, touch, and feel potential gifts, online shopping provides convenience and accessibility. his convenience is particularly valuable during busy periods such as Valentine’s Day when time may be limited. Moreover, online shopping offers access to an extensive array of products and retailers, broadening the range of gift options beyond what may be available in local stores.

Perfume (48%): A majority of French romantics plan to procure perfume as their Valentine’s Day gift of choice for their loved ones. Perfume is regarded as a thoughtful and romantic gift, allowing the recipient to indulge in a luxurious sensory experience long after Valentine’s Day has passed.

Chocolate (56%): The majority of British romantics are sweet tooths, choosing chocolate as their preffered Valentine’s Day gift. For many, the appeal lies in gifts that provide instant gratification, offering immediate pleasure and enjoyment upon consumption.

Department stores (45%): The majority of French romantics will opt to shop at department stores for their Valentine’s Day gifts, drawn to the comprehensive range of products and services offered. With a wide selection catering to a broad spectrum of tastes and budgets, department stores allow shoppers to fulfill multiple needs and preferences in a single shopping trip, thereby saving time and effort.

Online marketplaces (38%): Conversely, the majority of British romantics will turn to online marketplaces for their Valentine’s Day shopping needs. Online marketplaces provide a platform where shoppers can peruse and purchase a vast array of products from the comfort of their own homes, at any time of day or night. Additionally, they offer unparalleled accessibility to a global marketplace, enabling shoppers to purchase from both local and international sellers.