Mostly in stores, some online (32%): The majority of French romantics are inclined to seek their Valentine’s Day gifts mostly in stores, some online. For many, the allure of shopping in stores lies in the opportunity for an immersive, sensory experience when selecting romantic gifts for their loved ones. This tactile engagement has the power to evoke emotions and sentiments that add to the sentimental value of the chosen gift, enriching the romantic gesture.
Equally in stores and online (29%): Conversely, the majority of British romantics appreciate both in-store and online shopping options for Valentine’s Day due to the convenience and flexibility they offer. While shopping physical stores allows individuals to engage in a tactile and immersive experience, offering the opportunity to see, touch, and feel potential gifts, online shopping provides convenience and accessibility. his convenience is particularly valuable during busy periods such as Valentine’s Day when time may be limited. Moreover, online shopping offers access to an extensive array of products and retailers, broadening the range of gift options beyond what may be available in local stores.