Insights in Italy | TGM Global
Pet Care Survey

With the pet population continuing to grow worldwide, the Pet Care industry is actively seeking in-depth insights into its consumers. TGM Research has conducted a global survey across 40 countries, including Italy. It is a comprehensive study that provides a detailed picture of the Pet Care landscape in Italy that you won’t want to overlook.

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Unveiling Key Insights

Highlights from the TGM Pet Care Survey in Italy

52%

of participants in Italy have not just one, but multiple pets.

27%

of pet owners in Italy choose grooming services for their furry friends.

quality is the most important factor when choosing pet food

79%

of surveyed Italians consider quality to be the most important factor when choosing pet food.

Free Pet Care Report for Italy

TGM Pet Care Survey in Italy

Interested in learning more about the pet care industry in Italy?
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FAQ About Pet Care Insights in Italy

Which pet breeds are the most popular among Italians pet owners?

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According to the survey, Italians have a notable preference for European Shorthair (28.9%) when it comes to felines. Similarly, Mestizo (27.2%) has emerged as the favoured choice among dogs, making it the most popular dog breed in the country amongst pet lovers.

What are the most popular pet care services in Italy?

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Veterinarian (79.4%) is the most utilized service among all available pet services in Italy. Additionally, Groomer (26.7%) and Pet training (7.4%) services also emerge as popular choices among pet owners in the country.

Which channels are the most popular in Italy when purchasing pet food?

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In Italy, the majority of pet owners prefer purchasing their pet food from Supermarkets (39.6%), making it the most popular channel. It is followed by Pet speciality chain (e.g. Maxi Zoo, Kakkadu) (37.4%) and Independent pet store or small pet chain (26.8%).

Which pet food brand reigns supreme as the most preferred among pet owners in Italy?

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Monge (24.5%) leads the Italy's market as the most popular pet food brand. Purina (22.3%) and Royal Canin (16.2%) also hold a significant share in Italy's pet food market.