Insights in Serbia | TGM Global
Pet Care Survey

With the pet population continuing to grow worldwide, the Pet Care industry is actively seeking in-depth insights into its consumers. TGM Research has conducted a global survey across 40 countries, including Serbia. It is a comprehensive study that provides a detailed picture of the Pet Care landscape in Serbia that you won’t want to overlook.

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Unveiling Key Insights

Highlights from the TGM Pet Care Survey in Serbia

47%

of participants in Serbia have not just one, but multiple pets.

20%

of pet owners in Serbia choose grooming services for their furry friends.

quality is the most important factor when choosing pet food

77%

of surveyed Serbians consider quality to be the most important factor when choosing pet food.

Free Pet Care Report for Serbia

TGM Pet Care Survey in Serbia

Interested in learning more about the pet care industry in Serbia?
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FAQ About Pet Care Insights in Serbia

Which pet breeds are the most popular among Serbians pet owners?

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According to the survey, Serbians have a notable preference for Domestic cat (14.2%) when it comes to felines. Similarly, Mesanac (17.4%) has emerged as the favoured choice among dogs, making it the most popular dog breed in the country amongst pet lovers.

What are the most popular pet care services in Serbia?

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Veterinarian (73.1%) is the most utilized service among all available pet services in Serbia. Additionally, Groomer (20%) and Pet training (6.9%) services also emerge as popular choices among pet owners in the country.

Which channels are the most popular in Serbia when purchasing pet food?

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In Serbia, the majority of pet owners prefer purchasing their pet food from Independent pet store or small pet chain (33.4%), making it the most popular channel. It is followed by Supermarkets (33%) and Pet speciality chain (e.g. Maxi Zoo, Kakkadu) (31.4%).

Which pet food brand reigns supreme as the most preferred among pet owners in Serbia?

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Whiskas (29.1%) leads the Serbia's market as the most popular pet food brand. Pedigree (24%) and Purina Friskies (8.6%) also hold a significant share in Serbia's pet food market.