Insights in Spain | TGM Global
Pet Care Survey

With the pet population continuing to grow worldwide, the Pet Care industry is actively seeking in-depth insights into its consumers. TGM Research has conducted a global survey across 40 countries, including Spain. It is a comprehensive study that provides a detailed picture of the Pet Care landscape in Spain that you won’t want to overlook.

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Unveiling Key Insights

Highlights from the TGM Pet Care Survey in Spain

47%

of participants in Spain have not just one, but multiple pets.

32%

of pet owners in Spain choose grooming services for their furry friends.

quality is the most important factor when choosing pet food

79%

of surveyed Spaniards consider quality to be the most important factor when choosing pet food.

Free Pet Care Report for Spain

TGM Pet Care Survey in Spain

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FAQ About Pet Care Insights in Spain

Which pet breeds are the most popular among Spaniards pet owners?

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According to the survey, Spaniards have a notable preference for European Shorthair (12.8%) when it comes to felines. Similarly, Mestizo (13.1%) has emerged as the favoured choice among dogs, making it the most popular dog breed in the country amongst pet lovers.

What are the most popular pet care services in Spain?

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Veterinarian (85.9%) is the most utilized service among all available pet services in Spain. Additionally, Groomer (31.6%) and Pet training (8%) services also emerge as popular choices among pet owners in the country.

Which channels are the most popular in Spain when purchasing pet food?

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In Spain, the majority of pet owners prefer purchasing their pet food from Supermarkets (53.3%), making it the most popular channel. It is followed by Independent pet store or small pet chain (28.8%) and Pet speciality chain (e.g. Maxi Zoo, Kakkadu) (22.4%).

Which pet food brand reigns supreme as the most preferred among pet owners in Spain?

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Ultima (20.3%) leads the Spain's market as the most popular pet food brand. Royal Canin (19.8%) and Purina (14.1%) also hold a significant share in Spain's pet food market.