Insights in Kenya | TGM Global
Pet Care Survey

With the pet population continuing to grow worldwide, the Pet Care industry is actively seeking in-depth insights into its consumers. TGM Research has conducted a global survey across 40 countries, including Kenya. It is a comprehensive study that provides a detailed picture of the Pet Care landscape in Kenya that you won’t want to overlook.

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Unveiling Key Insights

Highlights from the TGM Pet Care Survey in Kenya

50%

of participants in Kenya have not just one, but multiple pets.

14%

of pet owners in Kenya choose grooming services for their furry friends.

quality is the most important factor when choosing pet food

79%

of surveyed Kenyans consider quality to be the most important factor when choosing pet food.

Free Pet Care Report for Kenya

TGM Pet Care Survey in Kenya

Interested in learning more about the pet care industry in Kenya?
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FAQ About Pet Care Insights in Kenya

Which pet breeds are the most popular among Kenyans pet owners?

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According to the survey, Kenyans have a notable preference for Moggie (mixed-breed) (14%) when it comes to felines. Similarly, German Shepherd (34.9%) has emerged as the favoured choice among dogs, making it the most popular dog breed in the country amongst pet lovers.

What are the most popular pet care services in Kenya?

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Veterinarian (58.9%) is the most utilized service among all available pet services in Kenya. Additionally, Pet training (24.6%) and Groomer (13.7%) services also emerge as popular choices among pet owners in the country.

Which channels are the most popular in Kenya when purchasing pet food?

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In Kenya, the majority of pet owners prefer purchasing their pet food from home-cooking (46.1%), making it the most popular channel. It is followed by Supermarkets (42.4%) and Convenience stores (18.3%).

Which pet food brand reigns supreme as the most preferred among pet owners in Kenya?

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Home made (18.5%) leads the Kenya's market as the most popular pet food brand. Reflex (11%) and Royal Canin (9.8%) also hold a significant share in Kenya's pet food market.