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TGM Global
Pet Care Survey Pets project logo

With the pet population continuing to grow worldwide, the Pet Care industry is actively seeking in-depth insights into its consumers. TGM Research has conducted a global survey across 40 countries, including Japan. It is a comprehensive study that provides a detailed picture of the Pet Care landscape in Japan that you won’t want to overlook.
Unveiling Key Insights

Highlights from the TGM Pet Care Survey in Japan

TGM Pets love

of participants in Japan have not just one, but multiple pets.

groomer service

of pet owners in Japan choose grooming services for their furry friends.

quality is the most important factor when choosing pet food

of surveyed Japaneses consider quality to be the most important factor when choosing pet food.

Free Pet Care Report for Japan

TGM Pet Care Survey in Japan

Interested in learning more about the pet care industry in Japan?
Download the TGM Global Pet Care Report for free.

FAQ About Pet Care Insights in Japan

Which pet breeds are the most popular among Japaneses pet owners?

According to the survey, Japaneses have a notable preference for Hybrid (54.8%) when it comes to felines. Similarly, Mix (18.7%) has emerged as the favoured choice among dogs, making it the most popular dog breed in the country amongst pet lovers.

What are the most popular pet care services in Japan?

Veterinarian (61.1%) is the most utilized service among all available pet services in Japan. Additionally, Pet hotel (19.9%) and Groomer (5.7%) services also emerge as popular choices among pet owners in the country.

Which channels are the most popular in Japan when purchasing pet food?

In Japan, the majority of pet owners prefer purchasing their pet food from Supermarkets (42.2%), making it the most popular channel. It is followed by Online stores (28.8%) and Pet speciality chain (e.g. Maxi Zoo, Kakkadu) (23.6%).

Which pet food brand reigns supreme as the most preferred among pet owners in Japan?

Royal Canin (13.1%) leads the Japan's market as the most popular pet food brand. Hill's Pet Nutrition (3.7%) and Sheba (2.9%) also hold a significant share in Japan's pet food market.

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