Insights in Japan | TGM Global
Pet Care Survey

With the pet population continuing to grow worldwide, the Pet Care industry is actively seeking in-depth insights into its consumers. TGM Research has conducted a global survey across 40 countries, including Japan. It is a comprehensive study that provides a detailed picture of the Pet Care landscape in Japan that you won’t want to overlook.

TGM 2026
Pet Ownership & Lifestyle Trends in Japan

from $320

LEARN MORE

Unveiling Key Insights

Highlights from the TGM Pet Care Survey in Japan

39%

of participants in Japan have not just one, but multiple pets.

6%

of pet owners in Japan choose grooming services for their furry friends.

quality is the most important factor when choosing pet food

67%

of surveyed Japaneses consider quality to be the most important factor when choosing pet food.

Sample Pet Care Report for Japan

TGM 2023 Pet Care Survey in Japan

Interested in learning more about the pet care industry in Japan?
Visit the latest TGM Japan Pet Ownership & Lifestyle Trends 2026.

Table of contents

Pet Care 2023: country name Data Pills

Pet Care: Attitude & Behavior in country

Attitudes Towards Pets
Age and Gender Differences in Pet Attitudes
Pet Ownership Statistics
Types of Pets Owned

Pet Breeds in country name

Most Popular Dog Breeds
Most Popular Cat Breeds

Pet Care Services in country name

Most Utilized Pet Services
Age Group Preferences for Services

Pet Food Purchase Behavior in country name

Preferred Purchase Channels
Age and Gender Differences in Purchase Channels
Key Factors Influencing Pet Food Purchases
Age Group Preferences in Purchase Factors

Pet Food Brands in country name

Top Pet Food Brands
Brand Preferences Analysis

Information Sources for Pet Care in country name

Primary Sources of Pet Care Information
Veterinarians as Key Information Source

Pet Humanization in country name

Perception of Pets as Family Members

Appendix: Detailed Methodology

REPORT DETAILS

TGM country name Pet Care Report 2023

Language: English
Released: 06/2023
Pages: 36 with detailed references
Format: PDF with tabular report
Access after purchase: please kindly check your email

Price $195

FAQ About Pet Care Insights in Japan

Which pet breeds are the most popular among Japaneses pet owners?

›

According to the survey, Japaneses have a notable preference for Hybrid (54.8%) when it comes to felines. Similarly, Mix (18.7%) has emerged as the favoured choice among dogs, making it the most popular dog breed in the country amongst pet lovers.

Get TGM 2026 Pet Ownership & Lifestyle Trends in Japan for the latest pet ownership insights.

What are the most popular pet care services in Japan?

›

Veterinarian (61.1%) is the most utilized service among all available pet services in Japan. Additionally, Pet hotel (19.9%) and Groomer (5.7%) services also emerge as popular choices among pet owners in the country.

Discover how Japanese pet owners choose services, accessories, and grooming with TGM Pet Services, Accessories & Grooming Insights in Japan 2026.

Which channels are the most popular in Japan when purchasing pet food?

›

In Japan, the majority of pet owners prefer purchasing their pet food from Supermarkets (42.2%), making it the most popular channel. It is followed by Online stores (28.8%) and Pet speciality chain (e.g. Maxi Zoo, Kakkadu) (23.6%).

Get TGM’s Japan 2026 Pet Nutrition & Product Purchase Insights to understand current pet buying behavior.

Which pet food brand reigns supreme as the most preferred among pet owners in Japan?

›

Royal Canin (13.1%) leads the Japan's market as the most popular pet food brand. Hill's Pet Nutrition (3.7%) and Sheba (2.9%) also hold a significant share in Japan's pet food market.

What drives pet health decisions in Japan? Get TGM’s Japan Pet Health Insights 2026 Report to understand the reasons behind owner behavior.

Is the report available in different formats (e.g., PDF, Excel)?

›

Yes, we offer the report in multiple formats (PDF document, Excel data tables, tabular report) to accommodate different analytical needs. This variety ensures you can access and utilize the information in a way that best suits your business requirements.

Is there a discount available for purchasing multiple reports or for academic use?

›

We offer multiple packages that may suit your needs. Contact us to customize package for your specific business objectives.
For academic use, please reach out to our support team directly for special arrangements.

How can I find the latest TGM Pet Care Report?

›

TGM’s latest Japan pet care insights are now available as focused 2026 reports, each designed to answer specific business questions across the pet care value chain.

Explore our latest Japan pet care reports, covering: