Insights in Canada | TGM Global
Pet Care Survey

With the pet population continuing to grow worldwide, the Pet Care industry is actively seeking in-depth insights into its consumers. TGM Research has conducted a global survey across 40 countries, including Canada. It is a comprehensive study that provides a detailed picture of the Pet Care landscape in Canada that you won’t want to overlook.

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Unveiling Key Insights

Highlights from the TGM Pet Care Survey in Canada

48%

of participants in Canada have not just one, but multiple pets.

35%

of pet owners in Canada choose grooming services for their furry friends.

quality is the most important factor when choosing pet food

83%

of surveyed Canadians consider quality to be the most important factor when choosing pet food.

Free Pet Care Report for Canada

TGM Pet Care Survey in Canada

Interested in learning more about the pet care industry in Canada?
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FAQ About Pet Care Insights in Canada

Which pet breeds are the most popular among Canadians pet owners?

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According to the survey, Canadians have a notable preference for Tabby (mixed-breed) (17.5%) when it comes to felines. Similarly, German Shepherd (8.7%) has emerged as the favoured choice among dogs, making it the most popular dog breed in the country amongst pet lovers.

What are the most popular pet care services in Canada?

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Veterinarian (69.4%) is the most utilized service among all available pet services in Canada. Additionally, Groomer (34.7%) and Pet sitter/ walker (10.6%) services also emerge as popular choices among pet owners in the country.

Which channels are the most popular in Canada when purchasing pet food?

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In Canada, the majority of pet owners prefer purchasing their pet food from Supermarkets (40.7%), making it the most popular channel. It is followed by Independent pet store or small pet chain (32.2%) and Pet speciality chain (e.g. Maxi Zoo, Kakkadu) (22.9%).

Which pet food brand reigns supreme as the most preferred among pet owners in Canada?

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Purina (20.7%) leads the Canada's market as the most popular pet food brand. Royal Canin (16.9%) and Whiskas (15.9%) also hold a significant share in Canada's pet food market.