Insights in Portugal | TGM Global
Pet Care Survey

With the pet population continuing to grow worldwide, the Pet Care industry is actively seeking in-depth insights into its consumers. TGM Research has conducted a global survey across 40 countries, including Portugal. It is a comprehensive study that provides a detailed picture of the Pet Care landscape in Portugal that you won’t want to overlook.

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Unveiling Key Insights

Highlights from the TGM Pet Care Survey in Portugal

57%

of participants in Portugal have not just one, but multiple pets.

5%

of pet owners in Portugal choose grooming services for their furry friends.

quality is the most important factor when choosing pet food

74%

of surveyed Portugueses consider quality to be the most important factor when choosing pet food.

Free Pet Care Report for Portugal

TGM Pet Care Survey in Portugal

Interested in learning more about the pet care industry in Portugal?
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FAQ About Pet Care Insights in Portugal

Which pet breeds are the most popular among Portugueses pet owners?

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According to the survey, Portugueses have a notable preference for European Shorthair (14%) when it comes to felines. Similarly, Rafeiro (18.3%) has emerged as the favoured choice among dogs, making it the most popular dog breed in the country amongst pet lovers.

What are the most popular pet care services in Portugal?

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Veterinarian (78.6%) is the most utilized service among all available pet services in Portugal. Additionally, Pet hotel (5.3%) and Groomer (4.9%) services also emerge as popular choices among pet owners in the country.

Which channels are the most popular in Portugal when purchasing pet food?

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In Portugal, the majority of pet owners prefer purchasing their pet food from Supermarkets (65.6%), making it the most popular channel. It is followed by Independent pet store or small pet chain (21%) and Online stores (17.2%).

Which pet food brand reigns supreme as the most preferred among pet owners in Portugal?

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Purina (19.3%) leads the Portugal's market as the most popular pet food brand. Purina Friskies (17.7%) and Royal Canin (15.7%) also hold a significant share in Portugal's pet food market.