Insights in Turkey | TGM Global
Pet Care Survey

With the pet population continuing to grow worldwide, the Pet Care industry is actively seeking in-depth insights into its consumers. TGM Research has conducted a global survey across 40 countries, including Turkey. It is a comprehensive study that provides a detailed picture of the Pet Care landscape in Turkey that you won’t want to overlook.

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Unveiling Key Insights

Highlights from the TGM Pet Care Survey in Turkey

44%

of participants in Turkey have not just one, but multiple pets.

3%

of pet owners in Turkey choose grooming services for their furry friends.

quality is the most important factor when choosing pet food

86%

of surveyed Turks consider quality to be the most important factor when choosing pet food.

Free Pet Care Report for Turkey

TGM Pet Care Survey in Turkey

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FAQ About Pet Care Insights in Turkey

Which pet breeds are the most popular among Turks pet owners?

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According to the survey, Turks have a notable preference for Tabby (mixed-breed) (30.3%) when it comes to felines. Similarly, Golden Retriever (14.5%) has emerged as the favoured choice among dogs, making it the most popular dog breed in the country amongst pet lovers.

What are the most popular pet care services in Turkey?

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Veterinarian (73.9%) is the most utilized service among all available pet services in Turkey. Additionally, Pet training (8.1%) and Pet sitter/ walker (3.9%) services also emerge as popular choices among pet owners in the country.

Which channels are the most popular in Turkey when purchasing pet food?

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In Turkey, the majority of pet owners prefer purchasing their pet food from Independent pet store or small pet chain (38.9%), making it the most popular channel. It is followed by Supermarkets (38%) and Online stores (36.8%).

Which pet food brand reigns supreme as the most preferred among pet owners in Turkey?

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Royal Canin (23.9%) leads the Turkey's market as the most popular pet food brand. Purina Pro Plan (20.8%) and Whiskas (15.7%) also hold a significant share in Turkey's pet food market.