Skip to main content

TGM Global
Pet Care Survey Pets project logo

With the pet population continuing to grow worldwide, the Pet Care industry is actively seeking in-depth insights into its consumers. TGM Research has conducted a global survey across 40 countries, including Germany. It is a comprehensive study that provides a detailed picture of the Pet Care landscape in Germany that you won’t want to overlook.
Unveiling Key Insights

Highlights from the TGM Pet Care Survey in Germany

TGM Pets love

of participants in Germany have not just one, but multiple pets.

groomer service

of pet owners in Germany choose grooming services for their furry friends.

quality is the most important factor when choosing pet food

of surveyed Germans consider quality to be the most important factor when choosing pet food.

Free Pet Care Report for Germany

TGM Pet Care Survey in Germany

Interested in learning more about the pet care industry in Germany?
Download the TGM Global Pet Care Report for free.

FAQ About Pet Care Insights in Germany

Which pet breeds are the most popular among Germans pet owners?

According to the survey, Germans have a notable preference for DSH Domestic Short Hair (19.8%) when it comes to felines. Similarly, Labrador Retriever (10.4%) has emerged as the favoured choice among dogs, making it the most popular dog breed in the country amongst pet lovers.

What are the most popular pet care services in Germany?

Veterinarian (75.9%) is the most utilized service among all available pet services in Germany. Additionally, Pet training (6.8%) and Pet sitter/ walker (4.7%) services also emerge as popular choices among pet owners in the country.

Which channels are the most popular in Germany when purchasing pet food?

In Germany, the majority of pet owners prefer purchasing their pet food from Supermarkets (50.4%), making it the most popular channel. It is followed by Online stores (39.4%) and Pet speciality chain (e.g. Maxi Zoo, Kakkadu) (28%).

Which pet food brand reigns supreme as the most preferred among pet owners in Germany?

Felix (20.2%) leads the Germany's market as the most popular pet food brand. Whiskas (17%) and Sheba (12.6%) also hold a significant share in Germany's pet food market.

Interested in Pet Care research in other geography?

Reach global, think local – with our market research services and online panels, it is extremely possible.
Find your local insights below!
Interested in market research projects in Germany?

Learn more about our online survey panel in Germany