Insights in Denmark | TGM Global
Pet Care Survey

With the pet population continuing to grow worldwide, the Pet Care industry is actively seeking in-depth insights into its consumers. TGM Research has conducted a global survey across 40 countries, including Denmark. It is a comprehensive study that provides a detailed picture of the Pet Care landscape in Denmark that you won’t want to overlook.

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Unveiling Key Insights

Highlights from the TGM Pet Care Survey in Denmark

52%

of participants in Denmark have not just one, but multiple pets.

12%

of pet owners in Denmark choose grooming services for their furry friends.

quality is the most important factor when choosing pet food

75%

of surveyed Danes consider quality to be the most important factor when choosing pet food.

Free Pet Care Report for Denmark

TGM Pet Care Survey in Denmark

Interested in learning more about the pet care industry in Denmark?
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FAQ About Pet Care Insights in Denmark

Which pet breeds are the most popular among Danes pet owners?

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According to the survey, Danes have a notable preference for Huskat (30.8%) when it comes to felines. Similarly, Labrador Retriever (14.3%) has emerged as the favoured choice among dogs, making it the most popular dog breed in the country amongst pet lovers.

What are the most popular pet care services in Denmark?

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Veterinarian (73.7%) is the most utilized service among all available pet services in Denmark. Additionally, Pet training (12.3%) and Groomer (12.1%) services also emerge as popular choices among pet owners in the country.

Which channels are the most popular in Denmark when purchasing pet food?

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In Denmark, the majority of pet owners prefer purchasing their pet food from Pet speciality chain (e.g. Maxi Zoo, Kakkadu) (52.8%), making it the most popular channel. It is followed by Online stores (32.5%) and Supermarkets (28.8%).

Which pet food brand reigns supreme as the most preferred among pet owners in Denmark?

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Royal Canin (18.3%) leads the Denmark's market as the most popular pet food brand. Whiskas (13.6%) and Pedigree (9%) also hold a significant share in Denmark's pet food market.