Insights in Belgium | TGM Global
Pet Care Survey

With the pet population continuing to grow worldwide, the Pet Care industry is actively seeking in-depth insights into its consumers. TGM Research has conducted a global survey across 40 countries, including Belgium. It is a comprehensive study that provides a detailed picture of the Pet Care landscape in Belgium that you won’t want to overlook.

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Unveiling Key Insights

Highlights from the TGM Pet Care Survey in Belgium

57%

of participants in Belgium have not just one, but multiple pets.

20%

of pet owners in Belgium choose grooming services for their furry friends.

quality is the most important factor when choosing pet food

72%

of surveyed Belgians consider quality to be the most important factor when choosing pet food.

Free Pet Care Report for Belgium

TGM Pet Care Survey in Belgium

Interested in learning more about the pet care industry in Belgium?
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FAQ About Pet Care Insights in Belgium

Which pet breeds are the most popular among Belgians pet owners?

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According to the survey, Belgians have a notable preference for European Shorthair (28.2%) when it comes to felines. Similarly, Chihuahua (13.3%) has emerged as the favoured choice among dogs, making it the most popular dog breed in the country amongst pet lovers.

What are the most popular pet care services in Belgium?

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Veterinarian (77.4%) is the most utilized service among all available pet services in Belgium. Additionally, Groomer (19.6%) and Pet sitter/ walker (8.4%) services also emerge as popular choices among pet owners in the country.

Which channels are the most popular in Belgium when purchasing pet food?

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In Belgium, the majority of pet owners prefer purchasing their pet food from Supermarkets (46.8%), making it the most popular channel. It is followed by Pet speciality chain (e.g. Maxi Zoo, Kakkadu) (36.7%) and Online stores (23.7%).

Which pet food brand reigns supreme as the most preferred among pet owners in Belgium?

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Royal Canin (21.5%) leads the Belgium's market as the most popular pet food brand. Whiskas (18.6%) and Purina Friskies (11.7%) also hold a significant share in Belgium's pet food market.