Insights in Colombia | TGM Global
Travel Survey 2023

TGM travelers behavior report in Colombia

With the travel season approaching, unravel the various facets of travel with the help of TGM's extensive consumer research conducted across the global travel industry. Get in-depth insights into the Colombia's travel Industry, uncovering travel preferences, behaviors, and emerging trends that shape the travel landscape of Colombia.

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Key Data Highlights

Colombia's Travel Habits and Plans at a Glance

67%

Colombians will likely travel oversease for leisure in the next 12 months.

26%

Colombians choose cost and affordability as the most crucial factors when planning international trips.

make travel bookings through the internet or websites

59%

Colombians prefer to make their travel bookings through the internet or websites.

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TGM Global Travel Survey 2023 in Colombia

The report is an essential tool for anyone aiming to understand Colombia's tourist behaviors and gain insights into the travel and leisure industry. You can download the report free.

FAQ About Travel Insights in Colombia

What is the travel planning trend in Colombia for 2023?

In Colombia, 67.1% of survey participants plan to travel abroad in the next year, mostly to Central and South America.

How do various generations in Colombia prefer to explore new destinations?

In Colombia, older individuals, comprising the majority at 51% (35-44) and 46% (55-64), typically rely on established sources of information such as travel agency websites and reviews to plan their travels. Conversely, younger generations like Gen Z, representing 58% (18-24) of the population, prefer social media platforms, notably Instagram, to select their travel destinations.

What are the primary considerations for travelers from Colombia during their journeys?

Regarding travel preferences, Colombian travelers place high importance on quality and comfort, with 67.9% of respondents stating these aspects as their top priorities during trips. Furthermore, they also highly value robust security measures (49%), emphasizing a balanced blend of experience and safety.

What are the favored activities and accommodation choices among the surveyed travelers?

Among the surveyed travelers in Colombia, beach and leisure activities are the preferred choice for the majority (67.5%). This favor indicates a strong affinity for recreational pursuits and relaxation. Additionally, there is a notable emphasis on selecting modest and affordable accommodation options, with 41.5% of travelers opting for budget-friendly choices. This finding highlights the importance of balancing quality and price, indicating a desire for cost-effective travel experiences without compromising satisfactory accommodation standards