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TGM Global
Travel Survey 2023

TGM travelers behavior report in Spain
With the travel season approaching, unravel the various facets of travel with the help of TGM's extensive consumer research conducted across the global travel industry. Get in-depth insights into the Spain's travel Industry, uncovering travel preferences, behaviors, and emerging trends that shape the travel landscape of Spain.
TGM Global Travel Survey 2023
Key Data Highlights

Spain's Travel Habits and Plans at a Glance

travel overseas for leisure

Spaniards will likely travel oversease for leisure in the next 12 months.

cost & affordability are the most crucial factors in planning international trips

Spaniards choose cost and affordability as the most crucial factors when planning international trips.

make travel bookings through the internet or websites

Spaniards prefer to make their travel bookings through the internet or websites.

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TGM Global Travel Survey 2023 in Spain

The report is an essential tool for anyone aiming to understand Spain's tourist behaviors and gain insights into the travel and leisure industry. You can download the report free.

FAQ About Travel Insights in Spain

What is the travel planning trend in Spain for 2023?

In Spain, 65.9% of respondents anticipate traveling abroad in the next year, primarily to Western Europe.

How do various generations in Spain prefer to explore new destinations?

In Spain, older age groups, specifically those aged 45-54 (49%) and 55-64 (48%), typically rely on established sources of information such as travel agency websites and Tripadvisor to plan their trips. In contrast, younger generations like Gen Z, aged 18-24 (36%), and Millennials, aged 25-34 (41%), prefer social media channels, particularly Instagram, to select their travel destinations.

What are the primary considerations for travelers from Spain during their journeys?

Regarding travel preferences, Spaniard travelers place high importance on quality and comfort, with 61% of respondents stating these aspects as their top priorities during trips. Furthermore, they also highly value competitive pricing structures (50.4robust security measures (48.1%), emphasizing a balanced blend of experience, cost-effectiveness, and safety.

What are the favored activities and accommodation choices among the surveyed travelers?

Cultural and gastronomic activities are favored by a majority of travelers in Spain (64.6%). When it comes to accommodation choices, there is a preference for modest and affordable options within the three to four stars range (43.3%). This emphasizes the significance of finding a balance between quality and price, catering to the preferences of travelers who seek enriching experiences while being mindful of their budget.
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