Insights in Canada | TGM Global
Travel Survey 2023

With the travel season approaching, unravel the various facets of travel with the help of TGM's extensive consumer research conducted across the global travel industry. Get in-depth insights into the Canada's travel Industry, uncovering travel preferences, behaviors, and emerging trends that shape the travel landscape of Canada.

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Key Data Highlights

Canada's Travel Habits and Plans at a Glance

59%

Canadians will likely travel oversease for leisure in the next 12 months.

49%

Canadians choose cost and affordability as the most crucial factors when planning international trips.

make travel bookings through the internet or websites

77%

Canadians prefer to make their travel bookings through the internet or websites.

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TGM Global Travel Survey 2023 in Canada

The report is an essential tool for anyone aiming to understand Canada's tourist behaviors and gain insights into the travel and leisure industry. You can download the report free.

FAQ About Travel Insights in Canada

What is the travel planning trend in Canada for 2023?

In Canada, 58.8% of respondents expect to embark on foreign trips in the next year, with North America being the favored destination.

How do various generations in Canada prefer to explore new destinations?

In Canada, there is a notable divergence in travel preferences between older (45-64) and younger (18-34) individuals, which includes both Generation Z and Millennials. The older demographic, specifically aged 45-54 (61%) and 55-64 (63%), tends to trust travel agency websites and reviews when making travel plans. On the other hand, the younger generation, specifically 18-24 (34%) and 25-34 (38%), gravitates towards platforms such as Instagram or Tripadvisor to shape their travel-related preferences.

What are the primary considerations for travelers from Canada during their journeys?

Regarding travel preferences, Canadian travelers place high importance on quality and comfort, with 67% of respondents stating these aspects as their top priorities during trips. Furthermore, they also highly value competitive pricing structures (54.7robust security measures (46.9%), emphasizing a balanced blend of experience, cost-effectiveness, and safety.

What are the favored activities and accommodation choices among the surveyed travelers?

Beach and leisure activities are favored by a majority of travelers in Canada (64.8%). When it comes to accommodation choices, there is a preference for modest and affordable options within the three to four stars range (40.9%). This emphasizes the significance of finding a balance between quality and price, catering to the preferences of travelers who seek enriching experiences while being mindful of their budget.