Insights in Poland | TGM Global
Travel Survey 2023

With the travel season approaching, unravel the various facets of travel with the help of TGM's extensive consumer research conducted across the global travel industry. Get in-depth insights into the Polish travel Industry, uncovering travel preferences, behaviors, and emerging trends that shape the travel landscape of Poland.

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Key Data Highlights

Poland's Travel Habits and Plans at a Glance

72%

Poles will likely travel oversease for leisure in the next 12 months.

46%

Poles choose cost and affordability as the most crucial factors when planning international trips.

make travel bookings through the internet or websites

76%

Poles prefer to make their travel bookings through the internet or websites.

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TGM Global Travel Survey 2023 in Poland

The report is an essential tool for anyone aiming to understand Poland's tourist behaviors and gain insights into the travel and leisure industry. You can download the report free.

FAQ About Travel Insights in Poland

What is the travel planning trend in Poland for 2023?

In Poland, 72.1% of respondents plan to travel overseas in the upcoming year, mostly to Western Europe.

How do various generations in Poland prefer to explore new destinations?

In Poland, older age brackets, specifically 45-54 (50%) and 55-64 (71%), typically depend on established sources of information such as travel agency websites and reviews to plan their trips. In contrast, younger generations like Gen Z, aged 18-24 (46%), and Millennials, aged 25-34 (49%), prefer social media platforms, particularly Facebook or TikTok, to select their travel destinations.

What are the primary considerations for travelers from Poland during their journeys?

Regarding travel preferences, travelers in Poland place high importance on robust security measures, with 56.2% of respondents stating these aspects as their top priorities during trips. Furthermore, they also highly value quality and comfort (56competitive pricing structures (44.5%), emphasizing a balanced blend of experience, cost-effectiveness, and safety.

What are the favored activities and accommodation choices among the surveyed travelers?

Beach and leisure activities are favored by a majority of travelers in Poland (57.7%). When it comes to accommodation choices, there is a preference for modest and affordable options within the three to four stars range (39.3%). This emphasizes the significance of finding a balance between quality and price, catering to the preferences of travelers who seek enriching experiences while being mindful of their budget.