Insights in South Africa | TGM Global
Travel Survey 2023

With the travel season approaching, unravel the various facets of travel with the help of TGM's extensive consumer research conducted across the global travel industry. Get in-depth insights into the South Africa's travel Industry, uncovering travel preferences, behaviors, and emerging trends that shape the travel landscape of South Africa.

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Key Data Highlights

South Africa's Travel Habits and Plans at a Glance

66%

South Africans will likely travel oversease for leisure in the next 12 months.

52%

South Africans choose cost and affordability as the most crucial factors when planning international trips.

make travel bookings through the internet or websites

60%

South Africans prefer to make their travel bookings through the internet or websites.

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TGM Global Travel Survey 2023 in South Africa

The report is an essential tool for anyone aiming to understand South African tourist behaviors and gain insights into the travel and leisure industry. You can download the report free.

FAQ About Travel Insights in South Africa

What is the travel planning trend in South Africa for 2023?

In South Africa, 66.1% of survey participants plan to travel overseas within the next year, mainly to other parts of Africa.

How do various generations in South Africa prefer to explore new destinations?

In South Africa, older age brackets, specifically those aged 45-54 (58%) and 55-64 (70%), typically depend on established sources of information such as travel agency websites and reviews to plan their trips. Conversely, younger generations like Gen Z, aged 18-24 (38%), and Millennials, aged 25-34 (40%), prefer social media platforms, particularly Facebook or Youtube, to select their travel destinations.

What are the primary considerations for travelers from South Africa during their journeys?

Regarding travel preferences, South African travelers place high importance on quality and comfort, with 61.5% of respondents stating these aspects as their top priorities during trips. Furthermore, they also highly value robust security measures (57.7%), emphasizing a balanced blend of experience and safety.

What are the favored activities and accommodation choices among the surveyed travelers?

Beach and leisure activities are favored by a majority of travelers in South Africa (63.8%). When it comes to accommodation choices, there is a preference for modest and affordable options within the three to four stars range (40.7%). This emphasizes the significance of finding a balance between quality and price, catering to the preferences of travelers who seek enriching experiences while being mindful of their budget.