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TGM Global
Travel Survey 2023

TGM travel market research in Nigeria
With the travel season approaching, unravel the various facets of travel with the help of TGM's extensive consumer research conducted across the global travel industry. Get in-depth insights into the Nigeria's travel Industry, uncovering travel preferences, behaviors, and emerging trends that shape the travel landscape of Nigeria.
TGM travel market research in Nigeria
Key Data Highlights

Nigeria's Travel Habits and Plans at a Glance

travel overseas for leisure

Nigerians will likely travel oversease for leisure in the next 12 months.

cost & affordability are the most crucial factors in planning international trips

Nigerians choose cost and affordability as the most crucial factors when planning international trips.

make travel bookings through the internet or websites

Nigerians prefer to make their travel bookings through the internet or websites.

Stay Up-to-date Our Worldwide Travel Insights Report

TGM Global Travel Survey 2023 in Nigeria

The report is an essential tool for anyone aiming to understand Nigeria's tourist behaviors and gain insights into the travel and leisure industry. You can download the report free.

FAQ About Travel Insights in Nigeria

What is the travel planning trend in Nigeria for 2023?

In Nigeria, 66.4% of respondents anticipate traveling abroad in the next year, primarily to North America.

How do various generations in Nigeria prefer to explore new destinations?

In Nigeria, there is a noticeable difference in travel preferences between older (45-64) and younger (18-34) individuals, including Generation Z and Millennials. The older demographic, specifically those aged 45-54 (48%) and 55-64 (55%), tend to trust Tripadvisor and travel company websites when making travel plans. Conversely, the younger generation, specifically 18-24 (47%) and 25-34 (48%), gravitates towards platforms such as Facebook or travel blogs to shape their travel preferences.

What are the primary considerations for travelers from Nigeria during their journeys?

Regarding travel preferences, Nigerian travelers place high importance on quality and comfort, with 72.5% of respondents stating these aspects as their top priorities during trips. Furthermore, they also highly value robust security measures (68.5%), emphasizing a balanced blend of experience and safety.

What are the favored activities and accommodation choices among the surveyed travelers?

Shopping emerges as the favored activity for the majority of Nigerian travelers (64.5%). Furthermore, there is a distinct preference for modest and affordable accommodation options, with 64.6% of travelers prioritizing budget-friendly choices that strike the right balance between quality and price. These findings highlight the significance of providing reasonable accommodation options while maintaining satisfactory quality to cater to the preferences of Nigerian travelers.
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