Insights in Serbia | TGM Global
Travel Survey 2023

Unlock Traveler Behaviors in Serbia with TGM Travel Survey 2023

With the travel season approaching, unravel the various facets of travel with the help of TGM's extensive consumer research conducted across the global travel industry. Get in-depth insights into the Serbia's travel Industry, uncovering travel preferences, behaviors, and emerging trends that shape the travel landscape of Serbia.

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Key Data Highlights

Serbia's Travel Habits and Plans at a Glance

76%

Serbians will likely travel oversease for leisure in the next 12 months.

40%

Serbians choose cost and affordability as the most crucial factors when planning international trips.

make travel bookings through the internet or websites

45%

Serbians prefer to make their travel bookings through the internet or websites.

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TGM Global Travel Survey 2023 in Serbia

The report is an essential tool for anyone aiming to understand Serbia's tourist behaviors and gain insights into the travel and leisure industry. You can download the report free.

FAQ About Travel Insights in Serbia

What is the travel planning trend in Serbia for 2023?

In Serbia, 76% of respondents expect to travel abroad in the upcoming year, with Western Europe being the preferred destination.

How do various generations in Serbia prefer to explore new destinations?

In Serbia, older age brackets, specifically 45-54 (57%) and 55-64 (64%), typically depend on established sources of information such as travel agency websites and reviews to plan their trips. In contrast, younger generations like Gen Z, aged 18-24 (48%), and Millennials, aged 25-34 (40%), opt for social media platforms, particularly Instagram and Youtube, to choose their travel destinations.

What are the primary considerations for travelers from Serbia during their journeys?

Regarding travel preferences, Serbian travelers place high importance on quality and comfort, with 58.8% of respondents stating these aspects as their top priorities during trips. Furthermore, they also highly value robust security measures (47.8competitive pricing structures (40.1%), emphasizing a balanced blend of experience, cost-effectiveness, and safety.

What are the favored activities and accommodation choices among the surveyed travelers?

Among the surveyed travelers in Serbia, beach and leisure activities are the preferred choice for the majority (67.3%). This favor indicates a strong affinity for recreational pursuits and relaxation. Additionally, there is a notable emphasis on selecting modest and affordable accommodation options, with 52.9% of travelers opting for budget-friendly choices. This finding highlights the importance of balancing quality and price, indicating a desire for cost-effective travel experiences without compromising satisfactory accommodation standards