Insights in Indonesia | TGM Global
Travel Survey 2023

TGM travelers behavior report in Indonesia

With the travel season approaching, unravel the various facets of travel with the help of TGM's extensive consumer research conducted across the global travel industry. Get in-depth insights into the Indonesia's travel Industry, uncovering travel preferences, behaviors, and emerging trends that shape the travel landscape of Indonesia.

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Key Data Highlights

Indonesia's Travel Habits and Plans at a Glance

71%

Indonesians will likely travel oversease for leisure in the next 12 months.

46%

Indonesians choose cost and affordability as the most crucial factors when planning international trips.

make travel bookings through the internet or websites

60%

Indonesians prefer to make their travel bookings through the internet or websites.

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TGM Global Travel Survey 2023 in Indonesia

The report is an essential tool for anyone aiming to understand Indonesia's tourist behaviors and gain insights into the travel and leisure industry. You can download the report free.

FAQ About Travel Insights in Indonesia

What is the travel planning trend in Indonesia for 2023?

In Indonesia, 70.8% of respondents plan to travel overseas in the next year, with Southeast Asia being the favored destination.

How do various generations in Indonesia prefer to explore new destinations?

In Indonesia, individuals in the older age bracket (45-64) and the younger age bracket (18-34) have distinct preferences regarding finding travel information. Both age groups primarily rely on YouTube as a source of information (46%). However, the younger demographic (18-24: 53%, 25-34: 49%) also prefers visually captivating platforms like Instagram to explore their travel interests. This indicates the increasing influence of visually engaging content and the importance of multimedia platforms in shaping travel decisions, especially among the younger generation.

What are the primary considerations for travelers from Indonesia during their journeys?

Regarding travel preferences, Indonesian travelers place high importance on quality and comfort, with 78.7% of respondents stating these aspects as their top priorities during trips. Furthermore, they also highly value robust security measures (58.2%), emphasizing a balanced blend of experience and safety.

What are the favored activities and accommodation choices among the surveyed travelers?

Beach and leisure activities are favored by a majority of travelers in Indonesia (61.2%). When it comes to accommodation choices, there is a preference for modest and affordable options within the three to four stars range (37%). This emphasizes the significance of finding a balance between quality and price, catering to the preferences of travelers who seek enriching experiences while being mindful of their budget.