Insights in Brazil | TGM Global
Travel Survey 2023

With the travel season approaching, unravel the various facets of travel with the help of TGM's extensive consumer research conducted across the global travel industry. Get in-depth insights into the Brazil's travel Industry, uncovering travel preferences, behaviors, and emerging trends that shape the travel landscape of Brazil.

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Key Data Highlights

Brazil's Travel Habits and Plans at a Glance

75%

Brazilians will likely travel oversease for leisure in the next 12 months.

36%

Brazilians choose cost and affordability as the most crucial factors when planning international trips.

make travel bookings through the internet or websites

72%

Brazilians prefer to make their travel bookings through the internet or websites.

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TGM Global Travel Survey 2023 in Brazil

The report is an essential tool for anyone aiming to understand Brazil's tourist behaviors and gain insights into the travel and leisure industry. You can download the report free.

FAQ About Travel Insights in Brazil

What is the travel planning trend in Brazil for 2023?

In Brazil, 74.9% of participants anticipate traveling overseas in the upcoming year, primarily to North America.

How do various generations in Brazil prefer to explore new destinations?

In Brazil, individuals in the older age brackets (45-64), accounting for 59%, drawing from their extensive experience, and younger individuals aged 18-24 (36%) and 25-34 (44%), bringing fresh perspectives, prefer utilizing travel agency websites and reviews. This highlights the significance of these online resources for both generations in making informed decisions and ensuring a smooth travel experience.

What are the primary considerations for travelers from Brazil during their journeys?

Regarding travel preferences, Brazilian travelers place high importance on quality and comfort, with 66.7% of respondents stating these aspects as their top priorities during trips. Furthermore, they also highly value robust security measures (53.9competitive pricing structures (46%), emphasizing a balanced blend of experience, cost-effectiveness, and safety.

What are the favored activities and accommodation choices among the surveyed travelers?

Among the surveyed travelers in Brazil, beach and leisure activities are the preferred choice for the majority (65.1%). This favor indicates a strong affinity for recreational pursuits and relaxation. Additionally, there is a notable emphasis on selecting modest and affordable accommodation options, with 48% of travelers opting for budget-friendly choices. This finding highlights the importance of balancing quality and price, indicating a desire for cost-effective travel experiences without compromising satisfactory accommodation standards