The way we care for our beloved pets is undergoing a remarkable evolution. Today, pets are cherished as loyal companions, joining us on daily adventures and becoming integral parts of our lives. It is becoming increasingly common for individuals to bring their pets to public places, including cafes, restaurants, stores, and even the workplace.
Recognizing this evolving phenomenon, an interested Client has sought TGM's expertise to conduct a comprehensive survey in the USA. The main objective was to gain insights into the perspectives of American pet owners regarding pet-friendly facilities in public places, with the ultimate goal of fostering a more inclusive environment that caters to the needs and preferences of both parties.
Project type: Full service / Concept testing
Market studied: The United States of America
N = 500
Gender: Males and females
Target audience: Dog owners
-CEO & FOUNDER JULIE STELIANIDES