MARKET CASE STUDY: GLOBAL DATA COLLECTION
A data-driven approach to investigate international students' decisive factors in studying abroad
How were online research surveys used to understand future international students' motivations to study abroad?
A data-driven approach to investigate international students' decisive factors in studying abroad
Project background:
In 2020, there were about 50 000 international students in the Czech Republic, which constituted 17% of all students in the state. The country attracts more international students each year. Surprisingly, the global Covid-19 pandemic didn’t change the positive student flow. In 2020, there was an 8,1% increase in the number of non-Czech citizens enrolled at the universities.
Multiple activities are encouraging potential international students to start their student journey in the Czech Republic. One of the clients initiated the project to understand the future international students’ motivations and decisive factors to study abroad, specifically in the Czech Republic. The project aimed to reach out to the concerned students in the most successful way.
Challenge:

Methodology:
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Sample: N=3200
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Targeted Audience: people interested in studying in Europe (either full-degree placements or short-term mobilities in the Higher Education sector)
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Age: 18-30