Closely related to the importance of keeping your word is the convention of timeliness. If a meeting schedule is at a particular time, do not arrive late. Middle Easterners and North Africans do not view time in the same way as in the West. While they may not show up on time themselves, they will expect you to do so, as a sign of respect. Therefore, embrace patience, and a book, while enjoying the beverages provided, and do not let the inconsistency bother you.
The MENA region is a challenge to anyone who wishes to venture into the region. The solution is to consider how specific values prioritize over others. The task will have a positive outcome if enough effort is put in to doing research and shifting towards building bonds and earning trust rather than adherence to pure pragmatism. Be patient, flexible and respectful, and you will be among those who rise above the challenge.
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