The MENA region consists of majority Muslim countries which are: Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Lybia, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Syria, Tunisia, Turkey, United Arab Emirates, Yemen and the disputed region of Western Sahara.
Almost every aspect of life in the MENA region is influenced by religion. For example, adherents of Islam in Saudi Arabia close their businesses during prayer times, as prayer is perceived to be more important than anything else. Note also the difference between religions. It is true that Islam overwhelms the region; however, there are also countries with a sizable Christian population, such as Lebanon and Egypt.
Social norms in most of the region are similar. People are generous and welcoming, but they do not take kindly to anything that might bring dishonour to their culture or tarnish their image. Middle Easterners and North Africans take their reputation and their honor seriously. Therefore, it is important not to advertise, promote or interact in a way that is perceived as demeaning or bring shame to potential clients.
Knowing these differences will help you establish a strong bond with future clients and to ensure that you direct your resources effectively.