Turkey is a country with a rich cultural heritage and a diverse population, with approximately 85 million people making it one of the most populous nations in Europe and the Middle East. The majority of Turkish citizens identify as Muslim, with Islam being the official religion of the country. This makes Turkey the largest Muslim-majority country in Europe. There is also a significant minority of Christians, Jews, and individuals from other religious groups also residing within its borders.
This unique blend of religious and cultural influences in Turkey presents a dynamic consumer landscape.
Despite its predominantly Muslim character, Turkey is a secular state that values religious diversity and provides freedom of religion to all its citizens.