MARKET CASE STUDY: UAE & KSA

Understanding Dental Habits and Oral Hygiene Practices in the Middle-East

A study to recognise popular preferences for dental health and oral hygiene in the region

Project background:

Oral hygiene concerns each of us. Certain factors, such as age, place of residence, and education, can lead to varying practices and trends within this issue. In many places, oral hygiene has evolved to the point where the use of a traditional toothbrush is insufficient.

Modern technologies are helping to deliver proper oral hygiene every day, considering individual needs. It is seen in the form of a wide selection of products and precursor services incorporating modern toothbrushing methods, as well as pro-health applications with access to specialists to support daily oral care.

The Client has reached out to TGM Research to conduct research to understand the popular dental behavior in two Arabian countries – the United Arab Emirates and the Kingdom of Saudi Arabia. The project aimed to measure the level of interest in pro-health applications with access specialists.

Methodology:

Markets studied: United Arab Emirates & the Kingdom of Saudi Arabia
Sample: N= 1000 (500 per country)
Targeted Audience: National representation; age 16-55; people with education between 12th grade and postgraduate
Quota: Gender
Method: U&A

Outcome:

By using the U&A method, it was possible to understand general dental and oral care behavior, i.e. choosing the best oral care products and dentists. In addition, we inquired about their potential needs and interest in using specific dental care services. Altogether the results helped us understand the potential of the services offered by the Client before entering in the market.

As the leading online data collection agency, TGM Research has conducted multiple market research projects, pioneering online research in Middle Eastern countries. To learn more about our recent projects in UAE and KSA please contact us.

We hope you have found this short case study useful.

If you have any further questions about how best to set up your online research study in Middle Eastern countries, please don’t hesitate to get in touch with us.

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