TGM RAMADAN INSIGHTS IN INDONESIA 2024
Indonesians Shop Late but Smart for Ramadan 2024
Explore Indonesia's Ramadan shopping habits, where every purchase tells a story of tradition and innovation.
In the lead-up to Ramadan, Indonesia sees a notable increase in shopping activity, with 40% of Indonesians starting their purchases just before the holy month in early March, and another 39% shopping during Ramadan. This behavior suggests a trend towards making purchases closer to the start of Ramadan.
Furthermore, 93% of Indonesians, especially women (97%), engage in extensive research before making their purchases. This preparation not only highlights a desire for informed shopping but also indicates a strategic approach to timing, as many consumers wait for Ramadan-specific deals and offers. This combination of making purchases closer to the event, paired with careful planning, showcases the unique cultural and economic nuances of Ramadan shopping in Indonesia.
About 36% of shoppers prefer to visit physical stores but also shop online occasionally, with a notable lean towards men (39%) adopting this hybrid approach. This suggests that while the tactile experience of in-store shopping remains valuable, the convenience of online shopping is also recognized, especially among men who might value efficiency in their shopping journeys. Conversely, 32% of consumers balance their shopping time equally between online and in-store, with women (35%) showing a slight preference for this method. This could indicate that women appreciate the broader choices and comparisons available online but also enjoy the personal experience and immediacy of buying in physical stores.
About 36% of shoppers prefer to visit physical stores but also shop online occasionally, with a notable lean towards men (39%) adopting this hybrid approach. This suggests that while the tactile experience of in-store shopping remains valuable, the convenience of online shopping is also recognized, especially among men who might value efficiency in their shopping journeys. Conversely, 32% of consumers balance their shopping time equally between online and in-store, with women (35%) showing a slight preference for this method. This could indicate that women appreciate the broader choices and comparisons available online but also enjoy the personal experience and immediacy of buying in physical stores.
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