Mobile device usage continues to dominate, with 81% of Muslims reporting using mobile devices during the Ramadan, TGM Research finds
Ramadan in the Pocket
While mobile devices offer greater flexibility and convenience, traditional media (i.e., television, radio, and print media) provides an experience for families and communities to bond over shared values and traditions. Aiming to engage with Muslim consumers during Ramadan, brands should recognize the importance of a multi-channel and holistic approach that incorporates both traditional and digital media consumption behaviors.
Time Spent on Social Media is at Peak Levels during Ramadan
Additionally, many individuals seek sources of entertaining and helpful content, including cooking tips, gift ideas, Ramadan crafts, or even, spiritual inspiration. 70% of Muslims agree that the prevalence of social media has also provided a convenient way for them to shop for attractive deals and promotions during Ramadan. These trends reflect the growing importance of mobile devices and digital communication in facilitating the observance of religious practices and everyday activities.
Fast Track to Faith: Muslims continues to Embrace Mobile Apps
Mobile apps provide a range of features right under one's fingertips, such as daily prayer reminders, Quran recitation, Islamic teachings, and supplications. Muslims can easily integrate spiritual practices into their daily lives and maintain a sense of community even when they cannot physically attend religious services. Apart from other platforms, mobile apps provide a sense of personalization and flexibility, allowing individuals to customize their spiritual practice according to their needs and preferences.