In Egypt, Ramadan is not just a month; it's a period of profound spiritual reflection, community bonding, and an expression of faith and traditions that resonate deeply within society. According to the TGM Ramadan Report in Egypt 2024, an impressive 97% of Egyptians actively engage in Ramadan each year. This universal celebration highlights the holy month's significance across the nation.

Looking ahead to 2024, Egyptians share a collective sense of optimism, embodying the diverse ways in which they prepare for and engage with the holy month. From the dedication of Generosity Guardians to the engagement of Ambivalent Observers, the strategic planning of Last-Minute Shoppers, and the hybrid shopping habits of Retail Explorers, the diverse perspectives of Egyptians reflect a rich tapestry of faith, tradition, and community spirit.

In Egypt, Ramadan sees a significant preference for celebrating at home, known as Home Feasters. They relish the intimate warmth of sharing meals with family and friends in their own space. The report indicates that nearly everyone, approximately 97%, opts to dine with family at home during Ramadan. Similarly, an impressive 81% take pleasure in cooking homemade meals for their loved ones, underscoring their appreciation for home-cooked dishes and familial bonds. Despite their fondness for home, they also prioritize visiting friends and family nearby, with around 87% making time for such gatherings.

Generosity Guardians among Egyptians truly embody the spirit of Ramadan, dedicating themselves to uplifting their communities. They engage in a wide array of charitable activities, from making donations to offering their time to volunteer or spearheading initiatives aimed at assisting those in need. Their actions stand as a testament to the compassion and selflessness deeply ingrained in the culture, particularly during the holy month. Recent findings from TGM Research indicate that 23% of Egyptians plan to contribute to charity during Ramadan, with a noteworthy 68% intending to increase their charitable giving.

Last-Minute Shoppers in Egyptians represent those who tend to procrastinate on their Ramadan preparations due to busy schedules. This group takes a longer time to complete their shopping essentials, often targeting either late February or early March. Insights from TGM Research highlight the timing preferences of Egyptians for their Ramadan shopping: 40% opt to do their shopping in the first week of March, while 37% prefer to get it done late February. This demonstrates the diverse shopping habits and timing preferences among Egyptians as they prepare for Ramadan.

Retail Explorers in Egypt seamlessly integrate traditional in-store experiences with the convenience of online shopping when preparing for Ramadan. They equally relish exploring physical bazaars and virtual storefronts. A notable 35% prefer conducting the majority of their Ramadan shopping in physical stores, supplementing their needs with occasional online browsing. Furthermore, their shopping decisions are strongly influenced by factors such as pricing, discounts, and the speed of delivery or readiness for pickup.

Egyptians are stepping into 2024 with a blend of emotions, evident in their ambivalent outlook towards the upcoming year. Only 56% believe that 2024 will surpass 2023, underscoring widespread concerns and uncertainties. When queried about their sentiment regarding 2024, many Egyptians cite optimism, worry, and happiness as the predominant emotions. This ambivalent outlook extends to various facets of their lives, with only a small portion expressing contentment in their family relationships (59%), friendships (47%), and personal development (37%).

Discover more insights on Ramadan in Egypt – Download the full report at TGM Ramadan Insights in Egypt 2024.