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Indoensia Consumer Profiles during Ramadan 2024

Indonesians are blending tradition with modernity in their Ramadan celebrations, showcasing evolving insights into shopping habits, family connections, and community contributions in 2024.

Indonesia Consumer Profiles during Ramadan 2024

In Indonesia, Ramadan is not just a month; it's a period of profound spiritual reflection, community bonding, and an expression of faith and traditions that resonate deeply within society. According to the TGM Ramadan Report in Indonesia 2024, an impressive 99% of Indonesians actively engage in Ramadan each year. This universal celebration highlights the holy month's significance across the nation.

Looking ahead to 2024, Indonesians share a collective sense of optimism, embodying the diverse ways in which they prepare for and engage with the holy month. From the dedication of Generosity Guardians to the enthusiasm of Ramadan Optimists, the strategic planning of Last-Minute Shoppers, and the hybrid shopping habits of Retail Explorers, the diverse perspectives of Indonesians reflect a rich tapestry of faith, tradition, and community spirit.

1. Home Feasters

In Indonesia, Ramadan sees a significant preference for celebrating at home, known as Home Feasters. They relish the intimate warmth of sharing meals with family and friends in their own space. The report indicates that nearly everyone, approximately 98%, opts to dine with family at home during Ramadan. Similarly, an impressive 86% take pleasure in cooking homemade meals for their loved ones, underscoring their appreciation for home-cooked dishes and familial bonds. Despite their fondness for home, they also prioritize visiting friends and family nearby, with around 94% making time for such gatherings.

2. Generosity Guardians

Generosity Guardians among Indonesians truly embody the spirit of Ramadan, dedicating themselves to uplifting their communities. They engage in a wide array of charitable activities, from making donations to offering their time to volunteer or spearheading initiatives aimed at assisting those in need. Their actions stand as a testament to the compassion and selflessness deeply ingrained in the culture, particularly during the holy month. Recent findings from TGM Research indicate that 22% of Indonesians plan to contribute to charity during Ramadan, with a noteworthy 49% intending to increase their charitable giving.

3. Last-Minute Shoppers

Last-Minute Shoppers in Indonesia represent those who tend to procrastinate on their Ramadan preparations due to busy schedules. This group takes a longer time to complete their shopping essentials, often targeting either early or late March. Insights from TGM Research highlight the timing preferences of Indonesians for their Ramadan shopping: 40% opt to do their shopping in the first week of March, while 39% prefer to get it done in late March. This demonstrates the diverse shopping habits and timing preferences among Indonesians as they prepare for Ramadan.

4. Retail Explorers

Retail Explorers in Indonesia seamlessly integrate traditional in-store experiences with the convenience of online shopping when preparing for Ramadan. They equally relish exploring physical bazaars and virtual storefronts. A notable 36% prefer conducting the majority of their Ramadan shopping in physical stores, supplementing their needs with occasional online browsing. Furthermore, their shopping decisions are strongly influenced by factors such as pricing, discounts, and the range of delivery options.

5. Ramadan Optimists

Indonesians are stepping into 2024 with a renewed sense of hope, evident in their optimistic outlook toward the upcoming year. A substantial 89% believe that 2024 will surpass 2023, underscoring a widespread sentiment of anticipation and positivity. When queried about their sentiments regarding 2024, many Indonesians cite optimism, happiness, and excitement as the predominant emotions. This positive outlook extends to various facets of their lives, with a significant majority expressing contentment in their family relationships (77%), friendships (64%), and personal development (63%).
Discover more insights on Ramadan in Indonesia – Download the full report at TGM Ramadan Insights in Indonesia 2024.
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