MARKET CASE STUDY: GLOBAL DATA COLLECTION

Assessing willingness to share personal data in different countries with online research surveys

How were online research surveys used to assess the general opinion and patterns of behaviour concerning sharing personal data in Thailand, the Philippines, Germany, and Turkey?

Project background:

Since data is the gold of the modern world, sharing personal information with certain actors has become suspicious, doubtful, and commonly unaccepted in some cases. Despite the specter of surveillance, everyone shares some of their personal data, whether with their health app, health insurance company, family doctor, partner, or employer.

There are certain exceptions for data sharing acceptance depending on one’s culture, lifestyle, specificity of data, etc. One of TGM’s Clients initiated a project to understand general opinions and patterns of behavior concerning sharing personal data. The online research was conducted in 4 countries – Thailand, the Philippines, Germany, and Turkey.

Methodology:

  • Sample: N=1600 (400 for each country)
  • Target audience: citizens of Thailand, Germany, the Philippines, and Turkey who feel generally healthy and have private health insurance
  • Age: 25+

Outcome:

The data collection took seven days. We were able to check the dependence between willingness to share data with different actors and personal health habits such as diet, exercise, alcohol, and tobacco consumption, as well as nationality.
As the leading online data collection agency, TGM Research has conducted multiple market research projects, pioneering online research in Asia, Africa and Europe. To learn more about our recent projects and our expertise, please contact us.

We hope you have found this short case study useful.

If you have any further questions about how best to set up your online research study in Asia, Africa, or Europe, please don’t hesitate to get in touch with us.

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© 2022 TGM Research FZE

 

TGM Research FZE

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TGM Research FZE

A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates

3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam

ul. Długa 29/226, 00-238 Warszawa, Poland

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© 2022 TGM Research FZE