TGM E-commerce customer statistic by like

Insights in Germany

TGM Global
E-Commerce Survey

Need help understanding your E-commerce customers in Germany? Our Germany E-commerce survey can help. Get actionable insights into what motivates online shoppers and how to better meet their needs. Find out your customers' statistics and insights in Germany below!

TGM E-commerce market research in Germany
TGM Global E-Commerce Survey assets

TGM E-Commerce Shopping Behavior in Germany

KEY FINDINGS

58%

of surveyed people in Germany shop online using their SMARTPHONE

69%

of German shoppers surveyed purchase CLOTHES and ACCESSORIES when shopping online

31%

would prefer GIFT CARD OFFERS over any other types of promotion

50%

of online shoppers in Germany find LOW PRICES and FREE SHIPPING to be the most valuable factor

TGM E-Commerce Survey
Overview in Germany

There is no denying that the digital and e-commerce sectors have seen incredible growth in recent years, particularly when businesses and consumers were forced to go online due to lockdowns.

In 2023, businesses in Germany will focus on excelling in a more competitive market by meeting and exceeding customer expectations. TGM Research, as usual, delivers market insights on this topic to get a better understanding of how the Germany e-commerce phenomenon has shifted consumer behavior.

Are you curious to know more? Download report!

TGM E-commerce customer statistic by Gift
TGM E-commerce customer statistic by cart

Stay up-to-date with our Worldwide E-Commerce Insights Report 2022

TGM E-Commerce Survey in Germany

Interactive report of the TGM E-commerce Survey 2022 in Germany.
Find it Interesting? Download the TGM E-commerce Customers Insights Report in Germany for free right away.

What is the incidence of online shopping in Germany?

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According to the results of the TGM E-commerce Survey in Germany in November 2022 - 46% shopped online at least once/month in the past 12 months

How often do people in Germany shop via online platforms?

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Based on the results of the TGM Global E-commerce Customers Survey in Germany, the frequency of online shopping was:
- 25% shop online once or a few times a week,
- 30% do online purchases 2-3 times per month,
- 11% shop through online platforms once a year or less

What are consumers' preferred online payment options for online purchases?

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The payment method chosen to use online is more important than it seems. According to TGM's international survey results, 9% of shoppers in Germany do online purchases primarily by credit card. Meanwhile, 2% preferred to pay cash on delivery.

What is the strongest online shopping platform brand in Germany?

TGM Global E-Commerce Survey icon

According to the TGM E-commerce Survey in Germany, respondents pointed at Amazon as the online shopping platform that comes to mind first when buying things online.

TGM Global E-Commerce Survey assets
TGM Global E-Commerce Survey icon

Data on different segments of audiences

Data comparing E-commerce audiences in Germany to assist you in understanding how people engage in and interact with online shopping activities.

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Worldwide E-commerce survey

Results of the world’s largest independent survey about E-Commerce shopping behavior, over 12.200+ people from 33 countries were polled regarding their shopping habits and frequency.

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Popular online shopping brands and promotions

The Germany's most popular online shopping brands and promotion preferences can help you discover what resonates and appeals to specific target audiences.

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Customizable and downloadable report

Extensive data appendices to support your research's findings and insights in Germany, TGM Global E-Commerce Report, which is customized and can be downloaded, explains behaviors and gives detailed information.

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Learn more about our online survey panel in Germany

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TGM Research FZE

A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates

3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam

ul. Długa 29/226, 00-238 Warszawa, Poland

We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

© 2022 TGM Research FZE