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TGM GLOBAL TRENDS PULSE

TGM CHRISTMAS SURVEY 2022 IN GERMANY

With unique customs and new ways to celebrate the festive season together, people in Germany are looking forward to the most wonderful time of the year.
So, what did we find out in the world's most wonderful Holiday season survey this year?

Betting customer statistic by Italy

TGM CHRISTMAS INSIGHTS REPORT
IN GERMANY 2022

The Christmas season is a crucial time for businesses in Germany, as shoppers are more inclined to spend during the Christmas holidays than at any other time of the year. TGM Christmas Survey 2022 is the most thorough survey on the Christmas holiday, and it is designed to help you stay up-to-date with global trends in the festive season.

In TGM Christmas Insights and Trends Report, you'll get insights into how people celebrate Christmas in Germany, the extent to which they have experienced the power of the Christmas spirit and how much they are personally enjoying this wonderful time in 2022.

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WHAT PEOPLE IN GERMANY THINK ABOUT CHRISTMAS?

CHRISTMAS CUSTOMER KEY INSIGHTS

HOME ALONE

is voted as the best Christmas movie of all time in Germany

HOME ALONE is voted as the best Christmas movie of all time in Germany
  • 63% think that Christmas is the most awaited time of the year
  • The most popular Christmas tree colours this year are RED AND GOLD
  • 28,4% people in Germany plan to purchase furniture or home décor during the 2022 Christmas holiday season
  • YouTube is the most popular resource/inspiration for Christmas and holiday shopping in Germany
  • Compared to the previous Christmas, 21,5% of consumers in Germany expect to spend more over the approaching holiday season
  • 19,5% anticipate to spend more on Christmas gifts than last year
  • 68,0% people in Germany will make a charitable donation this year

MONEY

is recommended as the most preferred gift in Germany

MONEY is recommended as the most preferred gift in Germany

TURKEY

is the most popular dish for 2022 Christmas season in Germany

TURKEY is the most popular dish for 2022 Christmas season in Germany
  • 70,8% of the population in Germany will celebrate Christmas with a family dinner
  • 15,7% people in Germany plan to travel during Christmas holidays
  • 50,4% people in Germany plan to purchase Clothing/footwear during the 2022 Christmas holiday season

TGM CHRISTMAS INSIGHTS REPORT 2022 IN GERMANY

CHECK OUT THE CHRISTMAS REPORT

Interactive report of the TGM CHRISTMAS SURVEY 2022 IN GERMANY.
Interesting? Download our TGM CHRISTMAS SURVEY 2022 IN GERMANY now! .
METHODOLOGY:
Online survey with 14.621 participants, in 18 countries, broken down into gender being Male 49,8% and Female 50,2%.
SAMPLE:
Age groupings by 18-24 (16,1%), 25-34 (23,8%) 35-44 (23,1%), 45-54 (20,9%), 55-64 (16,1%).
Country sample size: Argentina N=855, Brazil N=882, Bulgaria N=853, Chile N=561, Colombia N=854, France N=908, Germany N=649, Greece N=835, Italy N=873, Kenya N=609, Mexico N=908, Nigeria N=570, Peru N=855, Poland N=895, Romania N=854, South Africa N=865, Spain N=964, USA N=831
Results were weighted to take country population structure aged between 18-55 or 18-65 (depending on country profile demographics structure) into account.
ABOUT TGM:
TGM Research is an international technology-driven market research agency, which uses innovative digital ways to conduct surveys and market research in Germany. We deliver large-scale global projects across all business and consumer audiences. Our global team of consultants blends people expertise and technology experience to build insight solutions that help drive our clients’ incremental growth.

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