How to conduct market research projects in Indonesia?

A rapidly growing economy, particularly in several sectors, makes Indonesia an attractive market for companies related to fast-moving consumer goods, automobiles and many other types of manufacturing. Indonesia continues to show solid growth in any sectors and purchasing power. This has led to increased demand for consumer goods. The long-term outlook for consumer spending in Indonesia is positive, though there are significant structural risks.

As a burgeoning economy, though, Indonesia has a clear need for market research agencies. Therefore, Indonesian market is one that shows growth and exhibits good trading activity. It has one of the largest economies in Southeast Asia. In addition, the consumer base of Indonesia is dynamic. Indonesians tend to be loyal to products that they already know. Yet, they are globally conscious of the various products which are out there. Because of this, investors, both foreign and national, reap incredible rewards, especially within the retail sector of the Indonesian economy.

With increasing competition and client’s pressure to find a quicker and more cost-efficient method, the mobile survey method presents an attractive alternative part to play. Cost efficiency and shorter project turnaround means this online methodology is gaining popularity, particularly as internet connectivity increases across the country. End users of marketing research demand faster research turnaround and cheaper research budget.

Mobile research method might still be at its infancy stage, but it may be the key to help survival of research agencies in future. With the increasing level of competition faced by clients, the demands of faster project turnaround and cheaper costs will stay and grow more. People as potential respondents will also have their habits changed with the increasing penetration and usage of smartphone. No longer they will have the time to answer a long questionnaire, but would prefer shorter questions as typically found in mobile survey. With TGM, we are at the forefront of this, having built our own proprietary online panel.

Online research in Indonesia might still be in its infancy but it has real potential, particularly as internet penetration in the country is growing rapidly. TGM are looking forward to being at the forefront of this fast-moving development as we seek to meet the evolving needs of our clients.