A rapidly growing economy, particularly in several sectors, makes Indonesia an attractive market for companies related to fast-moving consumer goods, automobiles and many other types of manufacturing. Indonesia continues to show solid growth in any sectors and purchasing power. This has led to increased demand for consumer goods. The long-term outlook for consumer spending in Indonesia is positive, though there are significant structural risks.
As a burgeoning economy, though, Indonesia has a clear need for market research agencies. Therefore, Indonesian market is one that shows growth and exhibits good trading activity. It has one of the largest economies in Southeast Asia. In addition, the consumer base of Indonesia is dynamic. Indonesians tend to be loyal to products that they already know. Yet, they are globally conscious of the various products which are out there. Because of this, investors, both foreign and national, reap incredible rewards, especially within the retail sector of the Indonesian economy.
Technology has a key role to play in overcoming these constraints and boosting future growth. Internationally, advanced and developing economies alike see emerging technologies offering sustainable growth. Adopting new technologies allows industry to become more productive by enabling more efficient resource use, new product development, and entry into new markets.
The next five years are very important for Indonesian market research. With technology and its agile development, market research will be aligned much more with the digital world, as we believe that online research – particularly the possibilities of big data and social media channels – is the future for our industry.
With increasing competition and client’s pressure to find a quicker and more cost-efficient method, the mobile survey method presents an attractive alternative part to play. Cost efficiency and shorter project turnaround means this online methodology is gaining popularity, particularly as internet connectivity increases across the country. End users of marketing research demand faster research turnaround and cheaper research budget.
Mobile research method might still be at its infancy stage, but it may be the key to help survival of research agencies in future. With the increasing level of competition faced by clients, the demands of faster project turnaround and cheaper costs will stay and grow more. People as potential respondents will also have their habits changed with the increasing penetration and usage of smartphone. No longer they will have the time to answer a long questionnaire, but would prefer shorter questions as typically found in mobile survey. With TGM, we are at the forefront of this, having built our own proprietary online panel.
Online research in Indonesia might still be in its infancy but it has real potential, particularly as internet penetration in the country is growing rapidly. TGM are looking forward to being at the forefront of this fast-moving development as we seek to meet the evolving needs of our clients.
We hope you have found this short guide useful.
If you have any further questions about how best to set up your online research study in Southeast Asia, please don’t hesitate to get in touch with us.
We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.
© 2023 TGM Research FZE
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A2-102B Building no. A2, Al Hamra Industrial Zone-FZ, Ras al-Khaimah 1005, United Arab Emirates
3rd floor, 100 Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City, Vietnam
ul. Długa 29/226, 00-238 Warszawa, Poland
We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.
© 2022 TGM Research FZE