FMCG Industry Research

Do your new claims resonate with the buyers? Will your product stand out and fly off the shelves?

Are your customers brand loyal? Will they try your next product? Know what your future looks like now. Maximize your every decision and share of wallet to ensure that you’re fit for the future. Strategic in outlook, granular in detail. Get a unique blend of data, insight and expert recommendation from TGM to help you grow your consumer business.

We work with:

Is your FMCG business insulated from the challenges of disruption?

The FMCG industry is one of the few industry sectors that generally do well in economic downturns. It is also one of the most diverse, cost-conscious and innovative industry sectors in the world.

Price competition in the FMCG sector is fierce. The products tend to be generally very similar on a functional basis, differentiated through brand and emotional benefits. In general, FMCG retailers also operate on slim profit margins. They need mass, large markets, scale and distribution to succeed. Building advantages, brand and awareness can help companies defend market share and customer loyalty. Trends in consumer goods continue to evolve each year.

For fast-moving consumer goods (FMCG) oriented businesses, it is important to stay up to date on shoppers’ habits, preferences, perceptions, and more. What separates successful FMCG product launches from the rest is understanding and preparation through market research. By investing in insights, FMCG companies will not only maximize their ROI but will also gain in-depth insight into their consumer’s habits, the market and their brand, within the category.

Our Research Services:

Survey design

Recruitment for
qualitative studies

Global data collection

Data processing

Global translations

Automated dashboards available live

Automated charts in PowerPoint

Transcripts, ‬video
subtitles and more

Innovative Insight Solutions Designed For The Needs Of FMCG Companies:

NEW PRODUCT DEVELOPMENT

Test everything, from concept to packaging, before launching your next product. Obtain access to real-time feedback from your target audience to adjust and refine your product before bringing it to market.
PACKAGE DESIGN

Does your new packaging design help you sell more? What is the shelf impact? The packaging is a critical part of your product that often gets overlooked. Keep it ahead of the curve.
CAMPAIGN, CREATIVE, AND MESSAGE TESTING

Optimize your creativity and messaging for your campaign. Test ads at speed to ensure they resonate with your targets.
IDEATION AND CO-CREATION

What market gaps exist out there? Your customers know. Engage with your target audiences in a branded community to uncover new concepts and ideas for your category.
SHELF-TESTING

A shelf is a crowded place – make sure your product stands out. Test visibility and recall to ensure you are visible against competitors.

FUEL INNOVATION

Use data of the global landscape to interpret consumer choices and inspire innovation for your business.

MOULD THE
FUTURE

Discover the short, medium and long term trends and opportunities. Recognize critical challenges in your category around the world.

FOCUS ON CUSTOMER

Apply cross-category consumer demographic knowledge to create more impactful marketing.

MAXIMIZE IMPACT OF NPD

Stay ahead of new design concepts, technologies and trends. Understand how new layouts may influence future shopping decisions.

What clients say about us?

Just a fantastic experience from beginning to end - the attentiveness and quick response really made me confident in utilizing TGM services. Everyone was so helpful and assisted me with any questions I had. Also, in comparison to other quotes, TGM was significantly more affordable.
-- Christopher |
Associate Professor
Montclair State University,
USA
We value the speed with which the results are obtained in all cases, reducing the deadlines offered. We also highlight the commitment and attention of the team.
-- Nuño | Analyst
Alvarez and Marsal
A great service! The survey data was accurate, collected quickly and affordable. The customer support team were incredibly helpful and responsive. I've used many research services in my career. TGM stands out as the best!
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CEO
Deeper Signals
240 characters are not enough for me to express my gratitude & appreciation for the professionalism and empathy the TGM team has expressed during our project. An awesome & knowledgable team. Keep up the great work!
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Analyst
Tutela
Glad AMC Arabia via a lot of challenges found an able online panel partner. TGM by far is the most competitive online panel company in the Middle East region. As a client I look into flexibility and expertise, which is in their DNA
-- Ali | AbdulSalam AlFadani
AMC Arabia
We needed an online panel for a large survey study. TGM managed to reach the required sample size in the planned time frame and the project managers were communicative during the process. The pricing was also more than fair.
-- Darian | PhD student
KU Leuven
We've used TGM for their online panel service in South East Asia and have been very pleased with the results. Their customer service is top-notch and outputs are high-quality
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Research Director
Love Frankie
The TGM team is very responsive, and quick, and even with the time zone differences, the communication was apt. Personally, appreciate the open and honest conversation when things were challenging and the proposed alternatives. TGM also has
-- Rebeka Reka | Research Advisor
ICRC
TGM exceeded my expectations more than once throughout the data collection process. Their response times are on point and their client-centered focus is a trademark of who they are. They made the entire process effortless! Thank you!
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Director/Owner
The Consultanpsy