industries

FMCG Industry Research

Does your new claims resonate with the buyers? Will your product stand out and fly off the shelves? 

industries
FMCG Industry Research

Do your new claims resonate with the buyers? Will your product stand out and fly off the shelves?

Are your customers brand loyal? Will they try your next product? Know what your future looks like now. Maximize your every decision and share of wallet to ensure that you’re fit for the future. Strategic in outlook, granular in detail. Get a unique blend of data, insight and expert recommendation from TGM to help you grow your consumer business.

Is your FMCG business insulated from the challenges of disruption?

The FMCG industry is one of the few industry sectors that generally do well in economic downturns. It is also one of the most diverse, cost-conscious and innovative industry sectors in the world.

Price competition in the FMCG sector is fierce. The products tend to be generally very similar on a functional basis, differentiated through brand and emotional benefits. In general, FMCG retailers also operate on slim profit margins. They need mass, large markets, scale and distribution to succeed. Building advantages, brand and awareness can help companies defend market share and customer loyalty.

Trends in consumer goods continue to evolve each year. For fast-moving consumer goods (FMCG) oriented businesses, it is important to stay up to date on shoppers’ habits, preferences, perceptions, and more. What separates successful FMCG product launches from the rest is understanding and preparation through market research. By investing in insights, FMCG companies will not only maximize their ROI but will also gain in-depth insight into their consumer’s habits, the market and their brand, within the category.

FMCG
NEW PRODUCT DEVELOPMENT
NEW PRODUCT DEVELOPMENT

Test everything, from concept to packaging, before launching your next product. Obtain access to real-time feedback from your target audience to adjust and refine your product before bringing it to market.

PACKAGE DESIGN
PACKAGE DESIGN

Does your new packaging design help you to sell more? What is the shelf impact? The packaging is a critical part of your product that often gets overlooked. Keep it ahead of the curve.

CAMPAIGN, CREATIVE, AND MESSAGE TESTING
CAMPAIGN, CREATIVE, AND MESSAGE TESTING

Optimize your creative and messaging for your campaign. Test ads at speed to ensure they resonate with your targets.

IDEATION AND CO-CREATION
IDEATION AND CO-CREATION

What market gaps exist? Your customers know it. Engage with your target audiences in a branded community to uncover new concepts and ideas for your category.

SHELF-TESTING
SHELF-TESTING

A shelf is a crowded place – make sure your product stands out. Test visibility and recall to ensure you are visible against competitors.

INNOVATIVE INSIGHT SOLUTIONS DESIGNED FOR THE NEEDS OF FMCG COMPANIES:

NEW PRODUCT DEVELOPMENT

New product development

Test everything, from concept to packaging, before launching your next product. Obtain access to real-time feedback from your target audience to adjust and refine your product before bringing it to market.

Package design

Does your new packaging design help you sell more? What is the shelf impact? The packaging is a critical part of your product that often gets overlooked. Keep it ahead of the curve.

ATTIDUE AND USAGE
CAMPAIGN, CREATIVE, AND MESSAGE TESTING

Campaign, creative, and message testing

Optimize your creativity and messaging for your campaign. Test ads at speed to ensure they resonate with your targets.

Ideation and co-creation

What market gaps exist out there? Your customers know. Engage with your target audiences in a branded community to uncover new concepts and ideas for your category.

IDEATION AND CO-CREATION
SHELF-TESTING

Shelf-testing

A shelf is a crowded place – make sure your product stands out. Test visibility and recall to ensure you are visible against competitors.

Innovation
Fuel innovation

Use data of the global landscape to interpret consumer choices and inspire innovation for your business. 

Short, medium and long term trends
Mould the future
Discover the short, medium and long term trends and opportunities. Recognize critical challenges in your category around the world.
River Sampling
Focus on customer

Apply cross-category consumer demographic knowledge to create more impactful marketing. 

TGM Research solutions
Maximize impact of NPD

Stay ahead of new design concepts, technologies and trends. Understand how new layouts may influence future shopping decisions.

FMCG TGM Research

Want to know more?

View our full suite of research solutions designed to make your consumer business grow:

Our panels

Reach global, think local – with our panels, it is extremely possible.

Read more about the panel and data sampling method.


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      differentology
      Merve Muharremoglu

      "Director level involvement throughout the project- I like working with one consultant but feel the company's support. Also, the depth of expertise and quality of data are other reasons to work with them."

    • University of the Witwatersrand
      Emmanuel Silva Quaye
      "TGM team was extremely helpful and kind both during the quotation and the implementation of the entire project. They provided high-quality results which helped me develop our research work at Wits, Business School."
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      InsightAsia
      Rudi Wahyono

      "TGM Research was extremely helpful throughout the entire process to run this project online, providing valuable advice from the planning of the survey to the execution and delivery of the results. High-quality data, quick and professional!"

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      MURC
      Kensuke Shimura

      "Really happy with the quick response and implementation of the survey. Expecting to have further opportunities to collaborate."

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      "We worked with TGM for the third time, and we weren’t disappointed. The TGM Research team was helpful, dedicated, and quickly responded to all the queries and challenges that occurred. I’m looking forward to the next project together."

    • Griffith University
      Dr Rautenberg
      "Team was very efficient with project management and a pleasure to work with. I highly recommend TGM services."

      READY TO GET STARTED?

      For more information about our FMCG sector industry experience and how we can help you:

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      TGM Research FZE

      8th floor, Business Center 4, 
      Al Nakheel 1005 Ras Al Khaimah 
      United Arab Emirates

      4th floor, VIPD building No.4 Nguyen Thi Minh Khai Street District 1, Ho Chi Minh City Vietnam

      ul. Długa 29/226
      00-238 Warszawa Poland

      We are living in the digital world with new opportunities for the market research. Join the mobile journey. TGM Research specializes in mobile market research and online panels.

      © 2020 TGM Research FZE