Is your FMCG business insulated from the challenges of disruption?
The FMCG industry is one of the few industry sectors that generally do well in economic downturns. It is also one of the most diverse, cost-conscious and innovative industry sectors in the world.
Price competition in the FMCG sector is fierce. The products tend to be generally very similar on a functional basis, differentiated through brand and emotional benefits. In general, FMCG retailers also operate on slim profit margins. They need mass, large markets, scale and distribution to succeed. Building advantages, brand and awareness can help companies defend market share and customer loyalty.
Trends in consumer goods continue to evolve each year. For fast-moving consumer goods (FMCG) oriented businesses, it is important to stay up to date on shoppers’ habits, preferences, perceptions, and more. What separates successful FMCG product launches from the rest is understanding and preparation through market research. By investing in insights, FMCG companies will not only maximize their ROI but will also gain in-depth insight into their consumer’s habits, the market and their brand, within the category.
Test everything, from concept to packaging, before launching your next product. Obtain access to real-time feedback from your target audience to adjust and refine your product before bringing it to market.
Does your new packaging design help you to sell more? What is the shelf impact? The packaging is a critical part of your product that often gets overlooked. Keep it ahead of the curve.
Optimize your creative and messaging for your campaign. Test ads at speed to ensure they resonate with your targets.
What market gaps exist? Your customers know it. Engage with your target audiences in a branded community to uncover new concepts and ideas for your category.
A shelf is a crowded place – make sure your product stands out. Test visibility and recall to ensure you are visible against competitors.
Test everything, from concept to packaging, before launching your next product. Obtain access to real-time feedback from your target audience to adjust and refine your product before bringing it to market.
Does your new packaging design help you sell more? What is the shelf impact? The packaging is a critical part of your product that often gets overlooked. Keep it ahead of the curve.
Optimize your creativity and messaging for your campaign. Test ads at speed to ensure they resonate with your targets.
What market gaps exist out there? Your customers know. Engage with your target audiences in a branded community to uncover new concepts and ideas for your category.
A shelf is a crowded place – make sure your product stands out. Test visibility and recall to ensure you are visible against competitors.
Use data of the global landscape to interpret consumer choices and inspire innovation for your business.
Apply cross-category consumer demographic knowledge to create more impactful marketing.
Stay ahead of new design concepts, technologies and trends. Understand how new layouts may influence future shopping decisions.
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