MARKET CASE STUDY: Brazil

Learning the Perspectives on Immigration in Brazil: Targeted Geo-Study

Navigating Complexities of Online Data Collection in a Politically Sensitive Geography.

Project background:

Immigration is a complex and multi-faceted issue that has been a significant topic of discussion in Brazil in recent years. The country has seen an influx of immigrants from various nations, with many coming from neighboring countries such as Venezuela, Colombia, and Haiti. These immigrants are driven by a variety of reasons, including political and economic instability, violence, and lack of opportunities in their home countries.

The objective of this project was to gain a deeper understanding into the public’s perspectives and opinions on immigration while also trying to understand the reasoning and factors that led to their response.

Challenges:

The study targeted a specific region that presented significant challenges in terms of respondent accessibility. One major obstacle was the low internet penetration in the area, which made it challenging to conduct narrowly targeted online surveys or reach potential participants through digital means.

Furthermore, the topic under study was politically complex and required a nuanced approach and consideration of all the intricate factors at play. The research team had to be mindful of the sensitive nature of the topic and take additional steps to ensure the safety and confidentiality of participants.

We used cross quotas by gender and age for our project, to represent the target population. This made data collection more complex. But we successfully navigated the complexities and achieved a representative sample. This gave us a more comprehensive understanding of the target population and issues.

Methodology:

Sample: n=150
Targeted Audience: People above 18 years of age residing in Boa Vista and the surrounding regions (Northern Brazil)
Quotas: Hard quotas for age and gender
Method: Polling/Opinion survey

Outcome:

TGM successfully completed the project through extensive knowledge in online market research and experience with navigating around digital targeting methods. The survey results provided insight into public opinion on migration in Boa Vista and the northern regions of Brazil. The project captured the feelings and perceptions of the targeted group towards the refugees with a specific focus on attitudes and opinions on the challenging situation faced by the involved parties.

As the leading online data collection agency, TGM Research has conducted multiple market research projects, pioneering online research in Europe. To learn more about our recent projects in Brazil or other countries in South America. For our expertise, please contact us.

We hope you have found this short case study useful.

If you have any further questions about how best to set up your online research study in South America, please don’t hesitate to get in touch with us.

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