30% of Brazilians Plan to Purchase Mother's Day Gifts Over a Week Ahead of Celebration, TGM Research survey reveals

Mother's Day in Brazil is a time to honor not only biological mothers but also all the maternal figures who have played an important role in one's life. Multi-generational gatherings are common, and families often go all-out to celebrate their loved ones with festive meals, gifts, and heartfelt expressions of love and gratitude.

According to TGM Mother's Day Insights 2023, 69% of Brazilians plan to buy beauty/personal care items/cosmetics for their mother on Mother's Day this year with majority even preparing over a week before the actual day.

📣 Mother's Day presents distinct market opportunities that brands can leverage. How to tap into these opportunities and gain the hearts of the Brazilian market?

💡 Discover now with TGM's latest Mother's Day Insights 2023