TGM MOTHER’S DAY INSIGHTS 2023
30% of Brazilians Plan to Purchase Mother's Day Gifts Over a Week Ahead of Celebration, TGM Research survey reveals
30% of Brazilians Plan to Purchase Mother's Day Gifts Over a Week Ahead of Celebration
The bond between a mother and a child is a special one, an unbreakable connection that transcends time and distance. Despite not being a national holiday, this year, 64% of Brazilians surveyed will celebrate Mother's Day with their beloved mothers.
Summarized below are key insights from TGM Mother’s Day Insights 2023 in Brazil:
30% of Brazilians hit the shops over a week prior to the occasion when purchasing gifts
Be it a captivating bouquet of flowers, a poignant card, or a meaningful present, these shoppers recognize the importance of investing time and effort to carefully peruse offline and online channels, to identify the ideal item that will convey their love and appreciation to their beloved mothers in the most thoughtful and profound manner.
Brazilians place a prevalent emphasis on thoughtfulness and practicality in gift selection
Direct shopping from brands is the top priority for most Brazilians when buying Mother's Day gifts
However, it is imperative not to overlook the perceptive nature of Brazilian shoppers in gift-giving, especially when it pertains to paying homage to their beloved mothers. Most Brazilians are choosing to shop directly with the brand, either in store or in-person. According to our survey, a significant 73% of respondents will purchase their gifts through the brand's website, while an impressive 60% will visit the brand's physical store. “These results indicate that Brazilian consumers hold quality and brand in high regard when shopping for Mother's Day gifts.” said Greg Laski, CEO of TGM Research.
O Boticário is the brand most associated with Mother’s Day
TGM Research (TGM) is a global, innovative, technology-driven market research agency. TGM provides agile insights for better decisions. It collects first-hand data worldwide using online research panels and delivers high-quality market research with world-class proprietary res-tech solutions. TGM is a remote-first company with a team of 50+ members, having a presence on five continents.
Name: Thuyen Vu - Chief Marketing Officer
Phone: +84 902 445 688
Email: